More than computers and laptops, people are focusing on using the internet through their mobiles. The mobile platform has become an essential point for dominating the world of the online industry. The SEO scenario changed since the day Google announced its new algorithm for the websites to be responsive and mobile friendly.
A website that isn’t mobile-friendly does not have any use. The SEO implemented responsive websites can have a positive impact on the traffic. It will help you to drive more and more traffic. Nowadays, Google is not only focusing on desktop websites but mobile versions as well. The adaptation of mobile-centric sites has brought a change in the SEO scenario.
What is responsive web design?
The internet world is continually changing, and with the coming in of mobile websites, the scenario has changed continuously. Mobile-friendly websites have overtaken the sites and are one of the most efficient choices for web browsing. The online website is continually developing.
Google is entirely user-friendly, and now the scenario of websites has changed, Google is adapting to it as well. The SEO friendly websites are the most favoured ones by Google. Google has approved mobile-optimized sites. The mobile-optimized site has responsive design as well.
Impact of responsive web design on SEO
Responsive web design can have a significant effect on SEO. Some of these include the following
1. Site Usability
Often the users do not stay on your website for a long time. Why? They have a hard time navigating the website pages. The time the user spends on the site is regarded by Google to determine the page quality.
Responsive web design makes it easier for users to navigate through the pages. This further helps in improving the user experience. The better the page quality the higher will be the number of converted users. Responsive web design will help to improve the user experience and search engine rankings.
2. Bounce Rate
When the user exits the website shortly after entering or spending a short time, it is referred to as Bounce Rate. The Bounce Rate is one of the most important factors to consider for ranking. Google believes the entry and exit time as well.
A website that has a high bounce rate will have a tough time to rank. This is because Google assumes that the site wasn’t enough to fulfil the query of the users. If you have a responsive web design, everything will be arranged in an organized manner. This will further contribute to lessening the bounce rate.
3. Copied Content
Google severely penalizes plagiarized content. Not only does it bring down the ranking, but it may also lead to the website being shut down. Even if the URLs are different, if your content is the same, it will be highly penalized by Google.
You should work towards making Google understand the essential pages to avoid the risk of duplicate content. Not taking care of duplicate content will harm the reputation of your website. However, implementing responsive web design will contribute towards fixing the duplicate content problem. This way, you will be using only one URL, making it helpful for the user.
SEO Benefits of Responsive Web Design
Earlier, the impact of responsive web design of SEO was discussed. Here, the SEO benefits of responsive web design will be addressed. Some of the relevant and prominent benefits include the following
1. Improved website speed
Most of the users these days want the website to be loaded in a short period. So, if the site takes long to load, the users usually do not use it. As a result, they avoid using the site.
If the website doesn’t have speed, the users will move somewhere else. Thus, the responsive web design can help in improving the speed of the user irrespective of the device. The faster loading speed is one of the most important things that can be boosted with responsive web design.
2. Better user experience
The search engine rankings can improve with the user experience. As a website owner, you should work towards improving the problem. You should ensure that the users can find out the web pages and contents efficiently.
If you improve the user experience of the website, the users will spend more time on the site. This will help in boosting up the rankings.
3. Boosts Backlinks
Link building is one of the most critical aspects of the SEO strategy. The better quality of links can help in improving the website traffic. It has always been about the quality of the backlinks and not quantity. The SEO experts at YEAH! Local can assist in improving the quality of your backlinks.
The high-quality backlink can appeal to search engine crawlers thereby increasing search engine rankings. This will, however, contribute towards expanding the classification on SERPs. Building up links in the website can help to enhance the responsiveness of the site thereby boosting up SEO.
Responsive web design can serve you with several benefits. The primary concern should be to focus on the different plans for better advantages. Careful and thoughtful planning can help to boost up the overall traffic. This will help you achieve long-term SEO goals.