Content syndication is a great way for business owners and/or bloggers to capitalize on audiences that other publishers have already built. With this strategy, you can benefit from additional opportunities, and even sales.
If you want to establish thought leadership in your niche, you need as many eyes on your content as possible. With content syndication, you can achieve this. Here’s what you need to know:
What is Content Syndication?
One of the first things you’ll need to know is what exactly content syndication is. Content syndication is a method where content that you’ve created is pushed to other sites as well. For example, several big publishing companies repost content from the Associated Press. And many well-known bloggers republish their content on platforms like Medium.
Benefits of Syndication
A major benefit of content syndication is the ability to increase brand awareness. This is especially true if you have a newly launched blog or website. Content syndication gives your content the opportunity to be discovered by target audiences that may not have found it otherwise. And it can happen much more quickly.
Another big pro is the ability to generate backlinks. Backlinks are external links that point to your website. Backlinks are so important because they play a crucial role in building SEO. Think of each backlink as a vote. The more votes you have, the more relevant Google perceives your site. In fact, Google has stated in the past that linking is among its top three ranking strategies. Through content syndication, you’re able to drive additional links back to the original post, thereby increasing the value of your page.
“Content syndication is just one of many strategies that could boost your SEO if done correctly,” says Detroit Internet Marketing, a Michigan SEO company. “For example, although this is a tactic that may work for you, you’ll have to take certain precautions to avoid duplicate content—which could ultimately hurt your SEO efforts.”
Is Content Syndication Right for You?
While content syndication offers plenty of perks, you still have to consider whether it’s worth your time and energy. As previously mentioned, if your website is relatively new, this is a good way to put your content on the map. You’ll make better use of content when it’s being pushed on platforms that matter to you. This increased visibility can prove instrumental to your growth.
However, there are some situations where content syndication may not be best for you. For example, if you’re intent on your webpage or blog post ranking for a specific term, you may not want your syndicated post to appear higher than the original post in search engine results pages. Additionally, you won’t be able to collect email addresses with syndicated content. If this a priority to you, syndication may not be the best strategy at the moment.
How to Get Involved
If you’ve decided that content syndication is right for you, you might be wondering how you can get started. Fortunately, it’s not as difficult as you might think. The first step is to decide where your content will be syndicated to. Search for blogs whose audiences are similar to yours. Start by reaching out to those blogs and building relationships with editors. Social Media Today, Thrive Global, Huffington Post, and Small Business Trends are a few examples of websites that syndicate content from bloggers.
Be prepared to show those publishers samples of your work and prove that you’ll be a valuable asset to their current portfolio of content. To achieve this, you should comb through the content they’re currently syndicating to ensure it’s a good fit.
Medium and LinkedIn are also popular sites for republished content. This is because, unlike some of the other publishers, you can bypass the editor approval stage. No matter who you are, you can use Medium to publish user content with a simple copy and paste. However, Medium has their own team of marketing strategists that promote the content that seems to be doing well, and when this happens, you could benefit from an influx of reads and traffic.
It can become frustrating identifying publishers that you can syndicate on. To help aid the search, it helps to conduct a Google search that includes the search phrase “originally appeared on.” By doing this, you’ll find articles that were originally published elsewhere, and with this bit of engineering, you’ll have a solid starting point. Once you’ve gathered a list of viable candidates, continue making your content strong and building partnerships with publishers that you can benefit from.