Any business with involves an online presence needs email marketing to grow. Email marketing is crucial because it improves your revenue, increases your communication, and reach significantly, is measurable, flexible, and scalable.
Email marketing can do much more. Here is how email marketing for business can help you achieve your dreams.
1. People use email a lot
People everywhere in the world use email in one way or another. This mass usage of email makes email marketing a great channel to sell your products and services. Chances are your target audience, and anyone you come across uses an email.
Email is different from other marketing channels such as broadcasting and print in that it offers direct communication with the target audience.
2. Use of mobile devices enable people to check emails quickly
When you send an email to your subscribers, it instantly reaches hundreds or thousands of people through a mobile device. Isn’t that amazing?
Combining email marketing with mobile devices offers you a unique advantage of reach and speed when it comes to marketing campaigns.
3. Email provides a perfect way to inform the customers
With a sizeable number of people in your email list, you can send messages instantly. You can do that without any additional cost other than the amount you pay to the email marketing provider.
Let’s take an example of a crucial milestone in the business. Maybe you have made significant overhaul to your product, and you wish to let your target customers of its benefits.
If you want to let the people know, you can run digital ads, or perhaps publish a release. These two ways will lead to a huge marketing budget, and the chances are that it will attract lukewarm leads.
But if you have a good email list, you can send the same message for a margin of digital or print ads cost. Plus, you will be sending your messages to enthusiastic people as your email list grow, so does your business.
4. Email enables you to raise brand appeal and awareness
Any business with the intentions of growing must consider building brand awareness. Brand awareness brings out the intangible quality that will drive consumers to pick a specific product over another. Consumers would mostly buy products from the business they know rather than those they don’t know.
When you attract attention, you create awareness. People will know that you exist when you are visible. Emails can help you in holding your recipient’s attention. You can use the email to send industry updates, blog updates, market news, and expert advice. All these should relate to the line of business you deal in but should not address your business directly. These emails will assist you in building awareness while at the same time showing your subscribers that you care about them.
5. Email is ideal for personalized messaging
Every marketer wishes to have a personalized value for every customer. Marketing isn’t there yet, but email marketing is closer to approximating this possibility.
You can segment email lists by customer characteristics that apply to your business. If you are a sports brand, try segmenting the customers by the type of sport they love. This will let you send messages about golf to golf fans without bothering football fans.
6. Emails inspire action
Any marketing message has one or more call-to-action. The message asks potential customers to recognize your brand, signup, visit your website, or make a purchase.
Emails are a perfect way to encourage action. A call to action button can be easily embedded in the emails. These buttons can do many things. You can use them to offer discounts to your customers, ask them to share some content on other social media, direct them to a website or blog, or ask people to signup for the latest course. There are different email templates builder for instance like postcards newsletter template builder that you can use to incorporate call-to-action buttons and catch the attention of the potential buyers.
7. Emails build credibility and relationships
Understanding the audience can help in developing a relationship with your buyers. Emails offer you an opportunity to reach out to clients and lead to show interest and enthusiasm. People will tend to notice the enthusiasm that you show them.
With personalization, you can build solid relationships with your customers. If you want to capitalize on the relationships, use email to build credibility.
It can be obtained when you earn trust and authority from the people. It will help you in being unique from your competitors. Building credibility through email is simple. You only need to keep the conversation authentic and honest. You will also have to show expertise in your field of business.
8. Email can be scaled
Scalability brings growth. Scaling is simple when it comes to email. You will scale as the subscribers keep increasing.
The good thing about email is, you won’t need sophisticated measures to grow the email list. Nearly all email marketing software offer plans that will scale as your list grow. You won’t need to pay extra cost for that.
Also, you can quickly scale those actions that you take for five people to perform for 50,000 people.
9. Email offer measurable results
Numbers are always crucial when it comes to marketing. You will have to be aware of the numbers so that you can account for the spending.
Using email marketing makes measuring and accounting very easy. You will get significant numbers like click rates, open email rates, percentage of clicks, delivery reports, emails read by geography, and much more. All this information will help you in justifying marketing activities and offer you access to crucial data.
10. Sent Emails can be easily adjusted
If you choose a print advertisement and there is a typo, or a TV advertisement and get negative feedback from the people, it’s almost impossible to make changes. And even if you could make changes, it could lead to a huge marketing budget.
This isn’t the case with an email as you will resend an email. You can also acknowledge the mistakes by sending another email without an additional cost.