With around 90.3% of Americans using email and 100 million new email accounts created yearly, email marketing is a gold mine. From boosting brand awareness to creating a seamless customer journey to direct email sales with an incredible ROI of up to 4,200%, email marketing can make a difference for any business, whether online or offline.
Email marketing looks more than promising in 2022, but how do you harness its full potential? What knowledge and skills should you possess to join the cohort of marketing experts? Where do you start?
Read on as we address each of these questions.