The holidays are right around the corner- ’tis the season for cheer, merriment…and, if you’re a corporate leader, figuring out what to do about corporate gifts for your important investors.
The holidays are a great time of year to show your sincere appreciation for your company’s investors by giving them a token of gratitude, in the form of a thoughtful and memorable gift. While most corporations give some type of holiday gift to business partners to thank them for their support over the past year, it’s not always easy to hit just the right note and pick gifts that make a lasting impression on investors without putting too large of a dent in your company’s budge
Here are some guidelines for choosing the perfect corporate gifts that not only demonstrate how much you value the significant role your investors play in helping to grow your business, but to make them that much more motivated to continue their partnership with your company in the coming year.
Make it Personal
It may seem efficient to order 25 copies of the same book, or a case of identical bottles of wine to distribute to each of your investors for corporate gifts, but simply giving the exact same thing to each associate can somewhat cheapen the meaning of the gesture. After all, a holiday gift should be something that was chosen specifically with a person in mind, not an obligatory thing to be checked off of a to-do list.
Be sure to think about the personalities, interests, and hobbies of each investor on your company’s gift list to ensure that you are selecting thoughtful, personalized presents that will be meaningful to the recipients.
Think Outside the (Gift-Wrapped) Box
Since the holidays are filled with their own special customs, decorations, and themes, it can be easy to fall into the common trap of sending holiday-themed corporate gifts, such as large boxes of chocolates, cellophane-wrapped gift baskets, and decorative items like Christmas trees and snowmen, which have a relatively short shelf life and virtually disappear once January rolls around.
This year, consider giving your investors corporate gifts they can use all year round, such as a desktop calendar, a stylish set of pens, or a non-holiday themed plant for their office. Even better, consider using a gift card platform with a high availability of choices from virtually any store or restaurant on the planet. It’s simple to select a card that fits each investor’s unique personality, and speaks to their likes, interests, or hobbies. This way, your company’s gift will have staying power long after the onslaught of holiday goodies from other business partners vanish from your investor’s breakroom.
Keep it Simple
During the holidays, it’s natural to feel gift-giving pressure and want to dazzle investors with pricey, impressive corporate gifts, but that just may be exactly the wrong instinct to follow! Think about it: your investors provide financial support for your business throughout the year. Do you think they would appreciate knowing that their investment is at least partly being used to purchase lavish corporate gifts? It is best to stick with a gift that is thoughtful, from the heart, and well within your company’s budget.
When choosing appropriate corporate gifts that also stand out from the rest of the companies your investors do business with, it’s best to be mindful of what the corporate gift giving is all about: showing thanks and appreciation for all of the support your investors have given you throughout the year, and wishing them continued success and prosperity in the year ahead.
By keeping your investors’ unique personalities in mind, you will be able to find corporate gifts that genuinely delight those who help keep your business running all year long.