Did you know that 97% of consumers search online for a local business?
Or did you know that every month, web users visit over 1.5 billion stores related to their Google search?
Or did you ever come across the fact that almost 46% of Google searches are local? [Source]
Well, if you didn’t, this can be your moment of enlightenment.
But a question may still arise:
“How can I make local SEO work for me?”
In this post, you will find answers to that. Here are four local SEO tips that any small-medium business can easily implement.
1. Start With a Website
If you are new to marketing and SEO, you must note that, in order to make local SEO work for your business, you need to first get a website.
Indeed, your Google My Business Page can also be a great resource for this purpose. However, having a website will unlock several other SEO opportunities for your business.
For example, here are a few SEO related areas where a website can help:
- Blogs: Favorite to many marketers, blogging is one of the most popular and successful digital marketing techniques of all time. And high-quality blogs, when distributed properly across all the right marketing platforms can help significantly with website SEO.
- Website Means More Webpages. More Webpages Mean Higher Chances of Ranking: While your business’ Google My Business page can only be one webpage, your website can have numerous pages that can rank for a wide range of relevant keywords.
- Websites Are More Eligible For Getting Links: No matter how informative your GMB page is, other websites and blogs may hardly ever link to it.However, if your website has quality content, it can earn itself a rich backlink-profile.
Apart from this, having a website will also boost your brand’s overall reputation. It’ll be the online face of your business.
2. Use Local Keywords and Keyphrases
As we are working on a local SEO campaign, it’s important to include more local keywords and keyphrases in your content.
This will indicate search engines about your business’ location, enabling them to prioritize your webpages for that particular locality.
So, whether it’s a webpage, a blog post, an infographic or a video, make sure you include relevant local keywords and keyphrases with a fair search volume and intent.
Also, don’t forget to include related search terms. To find these terms, you can perform any Google search and scroll to the bottom of the page.
3. Give Importance To All Local Search Engines
If you think that Google’s local search engine is the only place where your website should be visible, you are going to miss out on a lot.
Bing search holds 9.41% of the overall web search share and each and to your business, every prospect and customer matters.
So, if any of your local prospects are using Bing to perform a local search looking for services like yours, your website should be optimized for Bing as well.
Also, if you aren’t familiar with how SEO works, get in touch with a qualified small business SEO service. It’ll keep your SEO game up, at all times.
4. Be a Part Of Local Directories
Local directories relevant to your business can often be populated with people that are interested in services like your business’.
Sharing your content in such directories will help you stay in the eyes of your local community. Also, if your content is valuable, your brand’s credibility and reputation as a niche leader may also rise up.
Local SEO is one of the best returning marketing techniques for brick and mortar businesses. So, if you own a company like that, make sure you add local SEO to your marketing plan.
In this post, we shared four tips on how you can do that. Hopefully, this was helpful.