Facebook-owned Instagram has emerged as one of the most popular social media platforms in today’s times. What initially was a simple photo-sharing app has today become a great platform for businesses, with more and more companies using Instagram to promote their products and services.
The element that is most commonly used by businesses for digital marketing through Instagram is Instagram Stories. All you need to do to understand how businesses use Instagram Stories to their advantage is to follow a few on the platform. You would be witness to different businesses using different templates to share updates regarding their latest products and services.
If you are wondering how you can use an Instagram story template to work wonders for your business, you have come to the right place. Over the course of this blog, we will go through all the ways in which you can make the most of Instagram Stories templates to drive your modern business associates forward.
Why Use Instagram Stories Templates?
Before we get into how to use Instagram Stories templates, it’s important to talk about why your business should use them.
By using Instagram Stories templates, your business can enjoy the following benefits:
1. Establish Your Brand Identity on Instagram
The brand identity is one of the most essential elements of any business that aspires to be successful, and by using Instagram Stories templates, your business can establish its brand identity on Instagram.
If your business already has official pages across other social media platforms, you can choose a template that keeps your brand identity consistent across all platforms.
2. Easy to Create and Use
Creating a brand identity often requires complex graphics designing work to be done, for which experienced graphics designing professionals need to be hired. While this is true for most promotional platforms on the internet, it is not true as far as Instagram Stories are concerned.
Instagram Stories templates are easy to create and use, which means that you don’t need to invest in an experienced graphic designer.
3. Encourage Customer Engagement
All your efforts to promote your business’ products and services will be in vain if your target audience does not engage with your business.
However, by creating attractive and interesting Instagram Stories, you can encourage your target audience and your existing customers to engage with your business.
How to Use Instagram Stories Templates
Now that you know the advantages of using Instagram Stories templates for your business, let’s delve deep into how to use them best:
1. Integrate Core Brand Elements
When you use Instagram Stories templates, you have the option of choosing Insta’s in-built fonts or integrating your brand’s very own fonts and colour palettes. If these core brand elements have already been created for your business, feel free to incorporate them into when creating Instagram Stories.
This can go a long way in establishing a brand identity that remains consistent across all your business’ social media pages.
2. Include Call to Action
No matter how interesting your product or service is, typically, audiences won’t engage with your Instagram Stories if you don’t include calls to action (CTA) in your stories.
By incorporating clickables in your Instagram Stories and featuring persuasive messages, you can drive more traffic to your business website and increase your chances of converting members of your target audience to loyal, long-term customers.
3. Be Consistent with the Templates You Use
Using a new template every time your business has an Instagram Story to share may seem like the wisest thing to do. However, the truth is far from different. Remember, the end-goal of using Instagram Stories for your business is to create and establish your business’ brand identity and awareness.
By using the same templates consistently, you can create an Instagram series from which your target audience can expect what’s to come next.
4. Trust Simplicity to Give You the Desired Results
An Instagram Story should be simple. If you make it too complex by incorporating too many designs and patterns, it might take away from the main message that you are trying to convey. Also, make the story engaging and informative right from the word go.
Remember, Insta only counts the views that last three seconds or more. As the patience levels of social media users are dwindling with each passing day, you cannot afford to waste any time.
How to Create Templates from Scratch
Instead of choosing an existing template for your Instagram Story, you can create a template from scratch that you can use for all your future Instagram Stories. While there are several tools out there to help businesses create Instagram Stories templates, one of the best tools is InVideo.
InVideo is a tool that helps individuals and businesses to create video online. With a wide selection of templates and editing options, InVideo is the ideal solution for your business to create unique Instagram Stories templates and use them for both present and future purposes.
The best part about promoting your business’ products and services on Instagram is that there is very little investment required, with great chances of rewards if you ensure that the Stories are made well. So, if you haven’t used Instagram Stories yet for your business, it’s about time you got started.