Have you ever wondered why most promising businesses with great potential fail after about two years of its establishment? Most times, those that struggle to scale through the first few years end up in bankruptcy and are forced to close down.
Customers are the lifeblood of any business, and when a business is not getting as many customers as it ought to, it is bound to fall.
While this article would not explain the different reasons businesses fail to get customers, it would offer solutions to the problem by outlining seven proven ways to generate quality leads. These seven ways can be used for any business.
What is Lead Generation?
Lead generation is a way of converting potential customers and visitors on your business page into actionable customers. It is the act of generating more business bargains and deals with both visitors and customers.
Top entrepreneurs and online marketers make this a priority, Jeff Walker of product launch master class launch six figure business every year by generating quality leads during his product launch training.
In business, customers and prospects are known as leads. Leads mean more revenue and profit. Hence, Irrespective of the type of business you run, you need a stable lead-generating mechanism; without this, your business is bound to fall. Below are the seven ways to generate leads for your business.
Seven Proven Ways to Generate Quality Leads For Your Business
1. Optimize your business website
The fast growth in technology today has triggered the increasing rate of online business. Virtually all forms of business can be found online. For your business to stand out, your business website should be positioned in such a way that it appeals to your customers and prospects and triggers them to take action.
This is because, before anyone would spend as little as $10 on getting any commodity, except some consumable products, he or she would first do some research. If, for instance, you want to get a wristwatch for $1,000, you would need to ensure that you’re getting the best quality of your money worth.
In the same vein, the amount of research you would put in getting a wristwatch of $1,000 would not be the same as when you are planning to get a washing machine of $30,000. When researching, you will find a lot of companies that offer what you want. However, you only pick the one you are very much convinced about their services, not because you know them but because you are convinced.
To make your business convincingly stand out, ensure it ranks high on Google. Also, use tools like Google Analytics and Lead page to understand better how customers react to your business page and what triggers them to click the order button. This would help you know the best way to position your business page.
2. Offer free value or giveaways
From the dawn of history till now, humans have always loved freebies and still love freebies. If, for instance, I want to get a washing machine of $30,000, and I found two good companies that offer what I want, one out of the two promises to give me a pack of my favourite detergent when I patronize them. This simple gift would make me choose them.
In the same vein, a company that offers referral gifts or giveaways would get more sales than one that does not.
The best way to whet your customers’ appetite is to throw in some freebies once in a while. This would not only make them stay, but also make them tell people about your product.
3. Engage your customers directly
Every customer, no matter how little he or she patronizes you, wants some kind of recognition or engagement. Engaging your customers directly shows that they are your priority, and you care about them. This builds trust and confidence.
Sadly, most businesses still use the old indirect method of FAQ to engage their customers. While this method might yield some results, it would not be as effective when you have a live chat or organize a forum for your customers. This little act can skyrocket your business’s sales and revenue.
4. Always share unique content about your business
Frequently, we have heard that content is key. This is very true whether or not you are writing to sell. As a business owner, the quality of content on your business page and how often you post would determine the number of persons who visit your page. Posting valuable content consistently on your business page attracts your targeted audience and creates more awareness.
Recently, WebDam shared a statistic revealing that consistent blogging helped B2B marketers generate more than 67% leads. You can record similar results if you post quality content consistently.
5. Use both the inbound and outbound marketing strategies
Despite the increasing rate of inbound marketing, the outbound technique is still more effective. As a business owner, find a way to balance these two techniques. Deploying the two methods would help you create a stable relationship with your customers and prospects.
6. Advertise on social media platforms
With the increasing growth in technology, more and more people are registering on social media platforms. Facebook alone has over 200 million registered users on the platform. Imagine what it would do to your business if you get the attention of just 10%.
Running ads for your business on social media platforms like Facebook, LinkedIn, and Instagram is a very effective way to generate more leads. While the old days type of advertising which involved advertising in mostly populated areas might seem out of vogue, social media advertisement has proven to be effective.
7. Guest Blogging
Guest Blogging is another way to connect with your prospect and get more customers. Guest blogging means that you write content for business blogs that offer similar but different services like yours. Depending on the quality of your content, when you utilize this opportunity very well, it could act as a way of generating more referrals.
When you guest blog, you add links to the contents you are posting and direct the readers to your business page to know more about your product. This creates more awareness and customers. Guest blogging also helps you to:
- Form a new connection in the industry.
- Generate more referral and customers
- Improve your SEO backlinks.
There is no way to grow a company fast than having customers who are ready to buy whatever you are selling.
There are many tools to generate leads such as email marketing tools, sales funnels tool such as Clickfunnels software and leadpages.
Generating quality leads will help you to increase your sales and maximize your conversions.