Sooner or later, every company experiences a crisis that threatens its reputation and revenue, which are of course inextricably linked. For the uninitiated, the experience can be truly terrifying.
In crisis management, as in much else, fortune favors the prepared. Before you get in over your head, follow this crisis management roadmap.
Lay the Groundwork with a Transparent Corporate Culture
While your company’s next crisis remains a gleam in fate’s eye, lay the groundwork for your response with a transparent, forthright corporate culture that respects your employees and stakeholders. The more information you share, the better.
“Understanding that employees want to feel they contribute to their company’s success, it is key that employees be exposed to the company’s strategic goals and objectives,” said Lovell Communications president Rosemary Plorin in a recent Inc.…Continue reading