In this age of social media marketing, it’s easy to forget that one of the easiest, most cost-effective ways to get your small business in front of people is to give them a gift. According to an Advertising Specialties Impressions study, 84% of promotional products recipients remember the advertiser on the custom promotional items they receive. And, given that you can get items for a lot less than you can get online ad space, promotional items are a great way to market your products or business in these tough economic times.
Here are some tips on how to use promotional items to make an impact for your small business:
Think Form and Function: One of the biggest challenges in using promotional items is in choosing a gift that will end up on someone’s desktop and not in the trash can underneath it.…Continue reading