A successful product launch is what every business wishes for, but which a few achieve in real life. Having a revolutionary new product or service is no guarantee of success. After spending millions in product development, you can watch your brainchild fail to gain traction from day one. While it may look easy when Apple sells over a million new iPhones in the first few days, successful launches require strategy.
Here are six strategies they use to ensure a successful product launch.
1. Focus on the Needs of Your Target Market
A good product solves a real and acute problem that buyers are facing and are frustrated about.…Continue reading