Top 6 Areas to Invest Capital that Will Grow Your Business

If you have recently come upon additional capital or funding for your new business – congratulations!

The next step is to make sure that you’re spending the money wisely to take your business to the next level.

Capital spending

You may feel like a kid in a candy store with so many opportunities and every vendor saying that their products or services are the best things since sliced bread. How can you make sure you’re spending the money strategically to maximize growth?

Here are some key areas in which you should focus your efforts and invest your capital:

1. Hire the Essential Roles

Having the right people in your team will allow you access to the essential skills and expertise required to take your business to the next level.…

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8 Sales Automation Tips To Increase Revenue

Market leaders are embracing automation to increase sales. 67% of marketing leaders are currently using some form of marketing automation. Another 21% say they plan to add it within two years. They move to automation is because it works. Companies using automation across different marketing channels report increased lead generation and revenue.

Sales automation for increased revenue

Here are 8 ways that sales and marketing automation can help your organization.

Improve Efficiency

Anytime you reduce the manual workload for your sales team, it gives them more time to spend with potential customers. Automation software like Mixmax can connect multiple systems like your marketing efforts and your CRM to reduce manual, repetitive work by your sales team.…

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4 Team Productivity Tools to Create a Better Customer Experience

Top-performing business leaders equip staff members with essential tools that boost productivity. With the right resources, you can create a winning, solution-oriented team.

Businesswoman using productivity tools

Productivity tools can significantly improve the efficiency of your team and the satisfaction of your customers. By providing employees with easy access to critical information, you can empower them to create personalized, memorable customer experiences.

The following are four productivity tools that can help you create a better customer experience.

1. Heat Mapping

A heat map is a visual representation of data that shows the most popular and unpopular elements of your company webpage or mobile app.…

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5 Common Email Marketing Mistakes And How To Prevent Them

Despite the unprecedented influence of social media, the classic email remains a top marketing choice for business owners.

However, many mistakes are made regularly that hurt prospects to increase sales and gain conversions. Even the most seasoned experts can slip up.

Email marketing campaign

Here are 5 of the top mistakes made in email marketing and tips on how to avoid them:

1. Not Welcoming Subscribers

You know that feeling when you receive the email update in your inbox, “New Subscriber.” You did it! Another follower is eager to learn more about your business or product.

But wait, you didn’t welcome them to your growing community or give them more information about your company…

If you are not sending a welcome email to new subscribers, you have already lost them.…

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Why Using Personal Phone Numbers Looks Unprofessional

Entrepreneurs that serve local customers can create credibility for their brand by securing a cost-effective VoIP business number.

Business woman using VoIP

You can’t grow your business using your personal phone. More importantly, if you use your personal phone for business, it will make your business look unprofessional in the eyes of potential buyers.

You can set up a VoIP line and still take business calls on your cell phone. In the future, however, your VoIP phone number can grow along with your business.

As Your Business Expands You Can’t Maintain Control With Your Personal Number

When you use your cell phone number for both personal and business calls, you never know why someone’s calling unless you’re familiar with the number.…

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3 B2B Email Marketing Strategies That Convert

If you deal directly with a single consumer, you can easily tug their heartstrings with a compelling newsletter to get them to buy something. However, B2B marketing is a bit different.

B2B email marketing strategy

The buying process typically takes longer and the investment will likely be larger. Over time, you will have to nurture a relationship with the purchaser or manager to make the sale. With that in mind, how can you successfully get a B2B subscriber to open your emails, let alone respond and convert?

Here are 3 strategies that a B2B company can use to increase customer conversions with email marketing:

1.

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Why Local Startups Should Use a Local Phone Number

Entrepreneurs can give their businesses a significant boost in credibility by signing up for a local VoIP phone number.

The internet is revolutionizing the business world. Nevertheless, the telephone is still one of the most important marketing tools that businesses use to engage consumers.

Local business phone number matters

Today, nearly all companies focus on building their online presence. Many, however, forget that a considerable segment of consumers still prefers familiar and time-tested phone communication.

By securing a local number for your business, you can build rapport with local buyers.

You’ll Create a Stronger Presence for Your Startup With a Local Number

It’s easy to understand why customers prefer to patronize businesses with a local number.…

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7 Ways To Future-Proof Your Small Business

As a small business owner, you don’t always have time for the little details that help your business run successfully. Answering every email, following up with every lead. These can all slow you down especially when you’re managing accounts and nurturing prospects.

Work process automation

If the administrative aspects are occupying too much time, here are some resourceful ways to automate work processes.

1. Automate customer communications

First impressions matter. About 58 percent of customers open welcome emails versus 15 percent that receive offers for promotions (when they’re not shopping). After a sale, use automation software like MixMax to send a welcome email to new customers.…

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4 Morning Routine Habits for a Productive Day

You may not realize it but the choices you make in the morning set the tone for your entire day.

Are you starting your day with productive habits that encourage activity throughout the day? Or do you spend your mornings sipping a cup of coffee scrolling through your phone?

Morning routine habits

Include these four habits in your morning routine to get your mind right for the day ahead.

4 Habits to Optimize the Day Ahead

You don’t need to reorganize your entire life. Just make a few small tweaks to scale your productivity today and every day.

1. Take Your Grooming Seriously

Your appearance can have a profound effect on your productivity throughout the rest of the day.…

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4 Things Business Owners Need to Know Before Hiring a UI Designer

Did you know, as many as 79% of people who visit a site and don’t like what they see, go back and search for another website (most likely one of your competitors).

In light of this, UI design has never been so important. If you don’t boast the necessary skills to do this yourself, you’ll need to hire a professional to handle this for you.

UI designing

So, if you want to find top-quality talent, heed the advice below.

1. Don’t Limit Yourself

When we say, ‘don’t limit yourself,’ what we really mean is, don’t restrict your search to just word-of-mouth recommendations, employee referral schemes, and sifting through your LinkedIn connections.…

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