Creating Happy Customers: 3 High Impact, Low-Cost Techniques That will Make ‘Em Smile

In a world where consumers have an almost unlimited number of places to shop, small businesses must work even harder to stand out from their competition. One way to differentiate your small business from other small businesses (and big brand retailers) is to humanize customer service by ensuring that your website is as customer-friendly as possible.

creating happy customers

Don’t have a lot of time or money, or you simply aren’t sure how to get started?   Here are three low-cost, high impact tips you can use to help improve your site’s customer service capabilities while generating more conversions at the same time.

Create an FAQ Page

An empowered customer is a happy customer-and nothing empowers your customers more than ensuring that they have all they need to make the smart decision to do business with your business!  …

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5 Ways To Use Twitter Strategically For Your Business

using twitter for your small businessWhen using social media tools like Twitter to promote your business, it’s important to use them strategically so that you’re not wasting your time.

To take advantage of the below tips, I generally recommend using a 3rd party application such as Seesmic, Hootsuite or Tweetdeck since they offer column based layouts which typically makes it easier to navigate, in addition to features such as scheduling tweets.

1) Use Lists to Keep Track of People That Are Important to Your Mission

If you’re following a lot of people, it can be hard to keep track of who’s who and to make sure you see updates from the people that count.…

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7 Ways to More Effectively Use Twitter for Business

twitter for business tipsTwitter has not only received quite a bit of press in the past year, but it has also become an important tool for many trying to market their business, product or personal brand. Of course, people and businesses alike are doing this with a varying degree of success and some have a much better handle on the whole social media for marketing thing than others. Here are a few tips to improve your Twitter experience if you’re floundering or if you’re not seeing the results that you had hoped.

1. Read what your followers are saying. The point of social media is that it should be a two way street.…

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