4 Ways to Optimize Your Business Landing Pages

Business landing pages need to pop. Consumers and clients are very picky, and who can blame them when there are so many options at their disposal? Statistics show that 81% of shoppers do research online before making a purchase, 22% of businesses are happy with their conversion rates, and 72% of consumers who did a local search visited a store that was within 5 miles of their location.

These are impressive statistics, and one that really sticks out is that 78% of businesses aren’t happy with conversion rates.

Landing page optimization

It’s time to break away from this trend and make small changes to your landing page that can have a major impact on your sales.…

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Things Every Business Owner Should Know About Hackers: A Crash Course in Keeping Your Company’s Data Safe


If you ask a group of people what they think of when you say the word “hacker,” you’ll probably get a lot of different answers. Over the years, our understanding of hackers and hacking has shifted. During the computer boom of the 80s, hackers were high-tech spies. Today, we imagine hackers as everything from burglars to vandals to inventors. But what do you as a business owner need to know about hacking to keep your company’s sensitive information safe?

Well, for starters:

  • The who, what, and why of hacking
  • Best practices for keeping your business’s data secure
  • How “good hackers” can help protect your from cybersecurity threats

While most of us have heard of hacking, the real definition of the term might surprise you.

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Implementing Facilities Management Successfully in 7 Steps

Handling the management and maintenance of facility operations is a mammoth task. Thanks to facilities management software like CMMS, the face of facilities management has changed significantly and the overall performance of maintenance departments has enhanced.

Businesswomen using CMMS

Here are 7 steps to successfully implementing facilities management.

1. Effectively Manage Spare Parts Inventory

Start by managing the spare parts inventory. Imagine not finding a critical part when you need it urgently. Not only will it delay your processes but there will be wastage of time and money. When the maintenance unit is well organized, the maintenance supervisors can easily locate the parts needed at any time, at any location.…

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5 Ways Cloud Services Help Lower Your IT Budget

Cloud computing is the future. There’s no doubt about it. The cloud computing market continues to grow at a staggering rate, and just about every company is using cloud services – whether in public, private, or hybrid implementations.

Buisnessman using cloud services

So if you’re interested in lowering your IT budget and becoming more competitive in the modern business world, investing in cloud services is a great choice. Not sure how cloud services can help you save money? Take a look at this list of 5 ways that cloud services can help you lower your IT budget!

1. No Investment In IT Infrastructure

Investing in IT infrastructure such as servers and databases can be extremely expensive – and even in best-case scenarios, this equipment will likely have to be replaced every 3-5 years.…

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What are the Benefits of Online Audio Converter?

CEOs – are you fancy watching YouTube for work or leisure purpose, but often don’t have time because you obviously have some work to do? Here’s an idea: You can convert the YouTube videos into audio, in such a way that you can listen to those while working or traveling.

Businessman listening to music via headphone

There are many tools you can use for that purpose, but please allow us to recommend one. Read on.

Need for conversion

There are many reasons to convert a video file into an audio file. You might want to hear the latest music for your entertainment or work. You might want to convert an interesting keynote speech that you found on YouTube so that you can listen to it while driving to a meeting.…

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5 Small Businesses Hit Hard by Hacking

When you think of hacking, you never think it’s something that can happen to you. Hacking sounds too much like a distant headline or a plot line from a show like “Robot.” However, contrary to what you might think, small businesses and startups are actually the ideal target for hackers.

Small business hacker

According to the United States National Security Alliance, 60% of small businesses that fall victim to an online attack are out of business within six months. On average, those small businesses have to pay $690,000 just to clean up a post-hack mess.

Small business website security is often ignored. It’s not uncommon for these companies to focus more on revenue than getting the right protection, especially when running a business with the “it could never happen to me” or “I have nothing valuable to steal” mentality.…

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Why Virtual Phone Number is a Must-Have for an Online Business

The idea of a business phone number without any physical lines attached to it is a relative new one. In days gone by, a business would have to pay their local landline provider a premium for access to unlimited long distance, and shell out thousands in initial costs for multi-line phones, IVR equipment and software, and other physical infrastructure needed to answer incoming calls.

Using a virtual phone number

Now, everything can be done on the Internet, using a virtual phone number that routes calls to whatever device you want to use when calls come in, to any member of your team that’s available to take the call.…

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4 Purposes Your Business Website Should Serve

Building a functional business website is a major step in the right direction for your organization. The internet plays far too large of a role in our everyday lives for your business to disregard its power. Your business website puts your business in touch with millions of possibilities in an instant.

Browsing business website from different devices

If you are still not entirely convinced of the benefits of a website for your business, then give yourself a moment to take in a few facts. Here is a brief overview of a few of the most significant purposes of building a business website.

Connection and communication with the world

Building a business website gives your business an instant connection to millions of eyes all around the world.…

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Spending Smart by Maximizing Technological Investments

Technological investments are a part of business. Your business can spend $1 million to invest in new technology and equipment, but how will these technologies transition to profit? That’s the question.

Technology investments analysis

Increased investment doesn’t necessarily mean improved financials.

And small businesses need to know how to maximize these investments, or maybe they shouldn’t invest in certain technologies too early. Oftentimes, a small business will make an investment that keeps them cash-strapped and not able to recoup their money fast enough.

Missed opportunities can be a result of these decisions, which leads to lost financial gain.

Business Case Analysis

Subjectivity in an investment can be offset by business case analysis.…

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Technology in Customer Service: Is It a Good or Bad Thing?

A study done by Forrester found that improving customer experience is the top priority for 72 percent of businesses. With that being said, only 63 percent of marketers in these companies implement new technology to help improve a customer’s experience.

Customer service officer

While the road to adopting technology in customer service might be slow, it’s still prevalent in today’s world. Here’s a quick look at both the efficiency and drawbacks of using technology to improve the customer experience.

Technology Speeds Up Help

In the past, to get help from a company, you would have needed to call in, wait in line and finally explain your issue to a representative.…

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