POST CATEGORY : Information Technology

3 Cybersecurity Threats to Look Out for in 2021

Cybersecurity threats have been around since the internet was first launched but they’re far more sophisticated than they once were. Small businesses represent a lucrative opportunity for hackers, as their systems are usually relatively easy to gain access to.

Trending cyberattacks in 2021

If you want to protect your company and your customers, take a look at the three cybersecurity threats you need to look out for in 2021:

1. DDoS Attacks

A distributed denial of service (DDoS) attack disrupts the flow of traffic to your website. In fact, it drastically increases the volume of traffic being directed towards your site, so much so that the server gets overloaded.…

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What are The Benefits of Using a CRM for Your Business?

CRM (or customer relationship management) tools are a mainstay of modern business practice – an essential component for keeping customers happy. Yet, there are still many companies out there that are not using them. And this is a problem. Those that aren’t engaging with CRM software are missing a simple and affordable trick to improve their customers’ experience and grow their brand.

CRM

The benefits of CRMs are quite extraordinary. Data suggest that using CRM boosts sales by more than 29 per cent and can increase productivity by more than 34 per cent. Furthermore, companies that invest in them get back more than $8.71 for every dollar they spend.…

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The Future of Cobots in Business

With massive technological advancements always coming thick and fast, we can expect more incredible things every day. When we think about the future of technology, we often think about robots. Whilst we might not have flying cars yet, there’s definitely a future for robots within business.

Cobot

photo credit: YouTube

With the long term worry that the advancement of robots will mean a loss of jobs for human beings, many companies are developing collaborative robots (or “cobots”) designed to work alongside and in close proximity with humans to make our lives easier and help free up the workforce for jobs only humans can do.…

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5 Must-have Features for B2B Websites

Every B2B business needs a website, as it is an essential part of doing business online in this digital age. While there are so many features you can add to your website, adding a lot of features not only confuses your visitors, but also makes your website heavier and slower. This is why it is so important to choose only the features that would benefit your business the most.

Browsing B2B website

Below, we look at the key features a B2B business must have to provide users and visitors with the best experience possible.

Bulk Ordering

B2B customers place larger orders than individual customers.…

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Mass Email Marketing: 7 Tips To Do It Right

Bulk email or mass email marketing is the practice of sending huge volumes of email to subscribers with a single purpose. This is to reach out to many customers and increase the return-on-investment (ROI) of an email marketer through increased sales or engagement.

Mass email marketing

But an email marketer can’t just send bulk emails from the get-go. There are rules to follow before doing so, and the first step is IP warming. Find out its importance, how to do it, and the other strategies to follow for a successful mass email marketing.

1. Make sure you do IP warming

You need to build a reputation first.…

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How Can Your Business Improve Digital Marketing?

Many businesses now rely on their presence online to boost their growth, such as generating new customers and sales. Modern technology has allowed small businesses more freedom in successfully marketing their products. Nowadays, for a company to thrive, an online presence is crucial. Most businesses have a website and social media, so how can you make yours stand out?

Digital marketing for business growth

Digital marketing is a great and cheap way to get your business noticed by potential customers. There are many types of digital marketing techniques from SEO to social media marketing, and it’s important to do your research to target your desired audience.…

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How to Manage Common Macbook Performance Issues?

Running into computer performance problems is more or less inevitable. Even if you have a reliable device like a Macbook, you should not expect that it will work without issues.

Macbook Air

Once you notice that something is wrong with your Mac, try to fix the problem yourself. If the situation seems futile, you will likely need to go to a computer service store, though that should not be the case too often.

Knowing what Macbook performance issues to expect and how to manage them will come in handy. This article will provide you with that information, so be sure to read it.…

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What Is eCommerce Website Development? Learn Everything Business Owners Need to Know

People can now buy anything they want at any time of the day from almost anywhere in the world. It’s all thanks to the Internet. If you sell products (either digital or physical) or services, you would likely benefit from developing an eCommerce website. Even if you already have a brick-and-mortar store, there’s a lot to be gained from doing business online.

Ecommerce website developers

What is an eCommerce website? Even if you’ve bought things online before, you may not have given much thought to the creation of the website. You probably just relished in how easy it was to find what you needed and check out securely.…

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How to Develop a Successful International SEO Strategy

As a business, you may rely on incoming traffic to your website to create leads and get new clients or customers on board. If this is the case, it’s likely you’ll have some kind of an SEO strategy to help achieve this. If you don’t, don’t panic! We have some helpful hints and tips to help you get started on your website’s SEO journey.

Small business SEO

Why should you focus on SEO?

When a business is getting started, SEO can often be a forgotten part of a marketing plan. Whether your initial focus is getting emails created and sent off to prospective clients or you’re concentrating on a big social media push, it’s important to remember just how important your SEO is.…

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Why are Manual Timesheets a Waste of Time?

Timesheets are the data table that measures how much time an employee spent on his work.

People say Timesheets don’t help them track the exact working hours. Using this as an advantage, some easily manipulate their clock in and clock out in a manual timesheet (which we talk about in detail in the article.)

Manual timesheet

photo credit: Mitrefinch

An improved version of this system is the timesheet management software. One of the major problems of making wrong time entries is that it affects the payroll as well.

Here are some of the problems with manual timesheet management software.

Inaccuracy in tracking

Isn’t it weird when you notice timesheets with on-time entry to work?…

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