Five Ways to Improve your Image as a CEO

As the Chief Executive Officer for your company you’ll probably be involved in a great deal of important affairs and decisions. As well as this you will often have to represent your firm and can essentially be a walking advert for the business. Subsequently, the way you present yourself to both customers and staff alike should automatically command respect and create a strong air of professionalism – otherwise you risk losing this.

Successful CEO

It’s true that a lot this is down to your business knowledge and acumen, but a hugely important aspect is your image. This means the clothes you wear, your transport and even things like the quality of your personal presentations; all of which need to present you in the right way.…

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3 Ways to Grow Your Small Business By Building Credibility

You already know that a targeted marketing campaign that reaches consumers in your niche is the best way to convert leads. But, attaining growth requires your business to maximize the number of lead conversions available from your finite audience. How you utilize your company’s online presence can make a dramatic impact on those numbers.

Building credibility with online presence

With these 3 easy tips, you can learn to use your online presence more efficiently and gain a wider reach for your business.

Form Relationships with Influencers

?Influencers are people who have clout or respect in your industry, and can give your small business credibility. When your audience associates you with people or brands they already respect, it raises their expectations about your reliability.…

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Motivation through Gamification: The Path to Productivity?

For years, GTD (get-things-done) advocates, efficiency experts and HR professionals have searched far and wide for the best way to enhance productivity in the workplace. For a small business, it may not be that simple, especially when people are wearing several hats at the same time.

Productivity word cloud

Image Credit: Grasko via Creative Commons license

For any size enterprise, perhaps the best way to enhance productivity is to establish targets and find creative ways for people to reach these. Here is where gamification comes into play.

What is Gamification?

Gamification involves using games and psychology to encourage specific behaviors within the game’s target audience.…

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The 3-Dimensional Roles of Exceptional CEOs

Being a successful small business owner is about delivering results consistently through your products/services to those you serve. It demands a high level of coordination and execution of several key activities.

Exceptional CEO

These activities cannot be handled successfully by only one person over a long period of time without creating an operational structure/system. Being small is no excuse for wanting to be a one-man army. Someday soon, you will no longer be able to do all the things you so easily do now as a result of age, so what will become of your business then?

By then, you’ll suddenly realize that all your I-can-do-it-all-by-myself attitude as a self-employed entrepreneur is counterproductive.…

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5 Major Concerns of Small Businesses as They Grow

All businesses begin small. And it is these small businesses that are incubators for innovation in any economy. They foster new ideas and generate employment opportunities.

Coffee shop owner

While a business owner might control many things in his business, the larger aspects that drive or doom businesses are beyond an owner’s control. These factors include natural disasters, economy shift, change in government regulations and tax policies, healthcare policies, etc.

Here we will discuss some of the major concerns that torment small business owners in 2015.

Economic and Regulatory Changes

Market conditions and changing economy steer the companies from running into losses to progressive heights.…

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Grow Your Business in Ways your Customers Will Appreciate

In today’s competitive global business environment, pleasing customers is no longer just about providing quality products and services. Winning customers’ loyalty requires you to engage them and stand out from the sea of other businesses. This is the key to success, and it’s no secret – Nine out of ten American CEOs say they are are building stronger client engagement programs, according to PWC.

Hot dog truck and the happy customer

As you grow your business, it’s critical that you do so in a direction that your customers will appreciate. Here is a look at some of the ways you can expand your business and please your customers at the same time:

Humanize Your Brand

Branding is more than logos and flashy commercials — it’s a way of communicating your values and identity in a memorable way.…

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How to Run your Business from The Beach

We’d all like to think that we’re indispensible. And leaders are no different. Some leaders don’t take holidays, fearful that their business will collapse in their absence.

Happily, thanks to modern technology, communications and working practices, it’s now entirely possible (and even desirable) for leaders to keep a business running effectively from the comfort of a sun lounger.

Entrepreneur on the beach

If you’ve been running your business without a holiday, you need some tips for managing things effectively from a distance.

1. Delegate

The first thing you need to be able to do is delegate. To achieve this you need to have people you can trust and you need to give them clear instructions with specific milestones and smart objectives.…

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6 Types of Toxic CEOs that are Destined for Failure (Infographic)

Being the CEO means that your vision will guide your company, good or bad.  There are CEOs who are visionaries, creating a very personal connection with the products they offer (like Steve Jobs); and there are CEOs whose brash leadership style clashes with other top executives in the company (like Steve Jobs.) The CEO bears the most responsibility for a company’s success or failure.

Toxic CEO

Your job as a CEO is a delicate balancing act between giving the customers what they say they want, giving the customers what they really need, making bold decisions, and holding on to the company’s core values.…

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How Do You Know When it’s Time to Expand?

This is a tricky question since there is no universal answer. Expansion is a gamble, and a lot of entrepreneurs are hesitant to pull the trigger when they aren’t 100% sure they’ll do enough business to make the expansion worthwhile. And while it’s easy to say you should expand when you find you’re doing a ton of business, even that may be pre-emptive.

Business growth and expansion

The first thing you should trust is your gut – if you feel like it is time to expand, then seriously explore that option. But you should also consider a few other factors.

Competition

Has your competition recently expanded?…

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Expanding Your Small Business Abroad

In the past, only larger businesses could afford to target new markets overseas, but the internet has made this a valid option for small businesses too. It would be short sighted for a struggling small business owner to write off the possibility of expanding overseas.

Business communication with foreign clients

Just because you are having trouble in the domestic market, doesn’t mean you should shy away from foreign ones. World trade is pushing ever closer to a borderless global system and even the smallest business owners should consider which foreign markets they can move into.

Obviously this kind of expansion requires prior research. You need to find out where your product can be sold, in which countries there is a gap in the market and what the local competition looks like.…

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