Steps to Organize Your Small Business

When you operate a small business, there’s a lot that you’re juggling at any given time. You may feel like you have your hand in a little bit of everything, even if you have employees.

It can quickly get overwhelming and be tough to keep up with everything unless you have a system for organization in place.

Tidy and clean office

An organized business is important for several key reasons. First, when your business is organized you’re going to be operating at a peak level of efficiency, which will improve productivity. You’re also likely to see higher revenue because you’ll be better equipped to build long-term relationships with your clients when you’re organized.…

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Preparing to Go into Business with Someone: What To Consider

Entering into a business partnership can be life-changing in a positive way, but also a negative way. Too often, there are big problems that arise down the road because business partners don’t do their due diligence on one another, or they ignore red flags.

Choosing business partners

A strong business partnership can mean that the two of you bring together complementary skills and backgrounds to improve the success of your business. A business partner may also bring financial benefits to the situation. However, a business partnership can quickly turn sour without the necessary steps being taken upfront.

The following are things to know and do before you go into business with someone.…

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7 Tips to Master Your Next Performance Review

Performance reviews are an extremely useful technique for employers and employees. Employers use them as a basis for raises and to address any ongoing challenges. Meanwhile, employees can use a performance review as a guide for enhancing their career potential and productivity.

Conducting performance reviews.

For both parties, a performance review can be an awkward, nerve-wracking experience. By using these tips, you can master your next review and make the most of the experience.

Know What to Expect

When it comes to being nervous, one of the best ways you can relax is by knowing what will actually happen. Read through the steps involved in giving a performance review.…

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Here’s Why Employee Engagement Should Be a Priority

Companies that want to be more effective and productive need to place a higher priority on employee engagement. Failure to do so typically results in a combination of poor performance and high turnover rates.

Business leader fostering employee engagement

There are many benefits to focusing on employee engagement. Here are six of them:

1. It Retains Your Talent

One of the primary benefits of high employee engagement is the retention of valuable talent. When employees feel a strong bond with their employer and identify with the employer’s purpose and mission, they are more likely to remain in the company’s employ.

Additionally, satisfying work and a clear development plan will produce a sense of loyalty that a pay raise will never be able to achieve.…

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Why Pitney Bowes’ SendPro Online Service Makes Sense to Business Owners

Small to medium-sized business owners face a plethora of unique challenges that usually involve obstacles including cost and time. When it comes to shipping, small business owners are definitely caught at a crossroads between needing a reliable shipping solution and needing a budget friendly option. Many small businesses have shipping needs that send them on a quest to find the cheapest shipping carrier, whether it be USPS, UPS, or Fedex. This is a burden that costs business owners crucial time and money.

SendPro Online by Pitney Bowes

Many current shipping solutions seem to cater to larger companies only. While there are some shipping savings that can come into play, most business owners would be shocked to see that they can’t just do everything within the fee they pay.…

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What to Look for in a Digital Marketing Partner

Many business owners spend less time investigating their digital marketing consultants than they do equipment and furnishings. In fact, one OutboundEngine survey revealed 58% of teams spend less than five hours a week on their general marketing strategy, a sign that many companies don’t adequately vet their digital consultants.

Digital marketing partner meeting

I’ve seen countless instances of businesses missing clear signs that their consultant wasn’t as reliable or brilliant as promised. Rather than trusting any digital agency unquestioningly, executives should learn the ins and outs of the digital ecosystem themselves to lessen their risk.

It takes time for leaders to build digital marketing knowledge, but it’s an investment that can save organizations millions and help foster future growth.…

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5 Ways to Improve Customer Lifetime Value for Your SaaS Business

Customer lifetime value is one of the most important metrics to measure for any company wanting to improve sales or scale-up. SaaS companies find it is even more critical to their success than anything else. Every type of software relies heavily upon the customer experience, measuring every aspect of it from usage of the app to customer service itself.

Customer Lifetime Value (CLV)

With happy customers and a low churn rate, SaaS companies can achieve incredible CLV and revenue growth.

There are several different ways you can calculate customer lifetime value. You could use the Customer Service Metrics Calculator offered by HubSpot. Or you could take a more straightforward approach by calculating your annual earnings and dividing it by the number of customers that your company served over that time.…

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Bryan REO CarGuard Announces Strategic Changes To Business Operations

CarGuard Elijah Norton is making strategic changes to the auto protection firm’s operations to boost efficiency and customer satisfaction.

Corporate strategic change

CarGuard has been offering great extended warranty plans to vehicle owners for many years. The car protection firm employs dedicated professionals that share the same vision as the CEO, Bryan REO Elijah Norton.

Elijah adopts a proactive approach when it comes to communicating with employees about any major changes. Employees need to know that they are valued and that someone takes care of them.

Corporate culture influences the personnel and directs them to behaviors that contribute to effective strategy implementation. Consistency with cultural norms makes it easier to eliminate inadequate practices.…

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Stopping Fraud From Ruining Your Business

If you fall victim to fraud in your business it can affect you in various ways; the main one is obviously financial but there’s also deterioration of staff morale, reputation, your financial standing among banks and lenders, and more besides. Knowing what frauds are possible and how to combat them are vital in business.

Focusing on fraud prevention

Small and larger businesses alike can suffer fraudulent activities; indeed smaller businesses can be more at risk as they tend to be less geared towards tackling fraud than their larger brethren.

Technology and procedures exist to help combat fraudulent activities; for example, check tampering is a common fraud in small businesses, but measures can be taken through using tamper proof security checks and other security steps to remove the threat.…

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