POST CATEGORY : Marketing

How to Start a Successful Digital Marketing Business

Creating a marketing agency was much more challenging three decades ago than it is today, as the barrier to entry was massive. With an underdeveloped digital landscape, creating such an endeavor would mean putting up with costly overhead and this was nearly impossible for many people to consider parting with the initial investment required. Besides, one had to use traditional media to push the brand.

Marketing agency principal

Owing to the massive startup costs that most people could not afford and the challenges of implementing such a huge capital-intensive project without a guarantee on ROI, many people opted to pursue other business ventures. However, things have changed today, as the proliferation of the internet has somewhat eliminated the barriers to entry.…

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Why Sales Territory Management Matters to Your Business

As a business’ sales organization grows, business owners typically start to find that they need new management techniques to keep sales operations efficient. Without changes, they may struggle with overlapping sales territories, or find that they can’t truly meet customer needs.

Sales territory management

Territory is a group of customers spread over a specific geographic area. Sales territory management is how your business decides which salespeople are assigned to a particular territory, the marketing methods you use and how you plan to expand into new areas.

For small businesses with a growing customer base, sales territory management is essential for optimizing your sales team and ensuring that you stay competitive wherever you operate.…

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4 Ways to Market Your Strictly eCommerce Business

You probably know what the term eCommerce means. eCommerce business entities operate and sell their merchandise exclusively online. They don’t have any brick-and-mortar locations, or if they do, they use these for manufacturing rather than as walk-in stores that their customers or clients can visit.

Ecommerce marketing

The strictly eCommerce business model is one that many companies use successfully these days.

However, you need to find effective ways to market your company, just as you would if you had brick-and-mortar stores. Let’s look at some of the better ways that you can do that.

Facebook Ads

Your eCommerce business model might use software as a service or desktop as a service, such as Windows Virtual Desktop.…

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Why Car Decals are Such an Effective Business Marketing Tool

While their materials and formats have changed and improved over the years, car decals have long been a primary method many businesses use to advertise. As one of the simplest and most affordable types of visual marketing, quality car decals are one of several real-world advertising methods that have remained extremely viable even as the rise of online marketing has changed much of this landscape.

Car decals advertising

photo credit: Pixabay

As a business owner or marketing specialist, car decals should absolutely be one of the avenues you explore as you’re looking to craft or expand an advertising campaign for the business. There are several business types and industries that find success from this form of marketing due to how simple and reliable it is, and you can be among them.…

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5 Tips For Choosing The Right SEO Company

Search Engine Optimization (SEO) is one of the most crucial tools that you should be leveraging when it comes to boosting your website.

SEO company

Any business looking to maximize exposure, boost lead generation, and enhance the perception surrounding their brand must integrate effective SEO strategies into their marketing mix. That being said, choosing the right SEO provider and the right SEO package can be difficult with so many to choose from. To help you figure out the right provider to pick, we’ve come up with guidelines that you should use to identify the right one.

How Does Hiring An SEO Company Help?

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Online Marketing Tips: Four Reasons to Focus on Video

As a small business owner, online marketing can be the greatest growth tool at your disposal. Younger generations don’t respond well to traditional marketing. And running a traditional marketing campaign is often significantly more expensive than running an online campaign. Moreover, in the digital world, creativity is just as useful as capital, which is an important aspect for small businesses.

Videographer

However, with the rise of social media, online marketing has become more fragmented. Today video production attracts most of the attention.

In this article, you’ll discover four reasons why you should focus on video when it comes to your online marketing strategy.…

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Top 10 Ideas on Merchandising Your Jewelry Retail Shop Display

How to boom your business in a jewelry shop? You’ve loaded your retail location with extraordinary and chic adornments you realize your clients will cherish. However, loading your store is just essential for the condition. To move property, you’ll need to show your adornments that will grab your client’s attention and show your gems in the best state – both in a real sense and metaphorically. Here are how to make a retail rocks show that won’t just draw in clients but will keep them returning.

Cartier jewelry store

All through the top half of the twentieth century, acclaimed artisans looked for some employment making retail window shows.…

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5 Trends in Web Positioning in 2021

Search engine optimization is quite changeable. It has to adjust to every Google algorithm which means it can be a bit unpredictable. Fortunately, some professional, experienced SEO experts are able to predict some of the trends for the following years.

Organic search ranking

What will shake the positioning world in 2021? Here’s the list of 10 most probable trends you need to know.

1. Mobile first? Mobile only!

It’s been a trend of the last few years but you should definitely focus on it even more in 2021. You need to provide your potential customers with a perfect user experience not only on desktops but also on mobiles.…

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How Virtual Events Can Be of Great Value To Your Business

An estimated 34% of event planners say increased attendance is the most satisfying result of turning to virtual events, according to Event Manager Blog. Virtual events are increasingly becoming an integral part of marketing strategies in various businesses.

Virtual event for business

photo credit: Chris Montgomery / Unsplash

This modern way of hosting conferences provides companies with effective solutions to communicate with a larger audience regardless of time and region. Moreover, online events increase conversion rates and maximize ROI because the expenses per lead are low. However, you should focus on making your business event a success to enjoy these perks.

Below is how virtual events can be of great value to your business, if you plan accordingly.…

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The Importance of Marketing Budget in F&B Business

Every business requires a certain amount of marketing budget no matter what your business is. Your business’s success highly depends on this marketing campaign and its budget. If you have somehow enough marketing budget, it can help you measure the extent of your business.

Tomato sauce

The food or condiments business is all about managing your investment and gaining new clients along with existing ones. If you carefully use the marketing budget, it can also help you pinpoint the opportunities to enhance the other business tactics that will surely result in your favor for your marketing budget.

Marketing is not only about advertising and promotions only these days, but it has a lot more grounds to cover through social media.…

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