You probably know what the term eCommerce means. eCommerce business entities operate and sell their merchandise exclusively online. They don’t have any brick-and-mortar locations, or if they do, they use these for manufacturing rather than as walk-in stores that their customers or clients can visit.
The strictly eCommerce business model is one that many companies use successfully these days.
However, you need to find effective ways to market your company, just as you would if you had brick-and-mortar stores. Let’s look at some of the better ways that you can do that.
Your eCommerce business model might use software as a service or desktop as a service, such as Windows Virtual Desktop. Whatever tools or software suite you use, though, and whatever services you provide, you have to try to grab the attention of as many people as possible.
That means looking into Facebook ads is probably going to make a lot of sense for you. Facebook makes money through ad revenue, and that’s how they remain a social media powerhouse. There are also millions upon millions of people who use the platform, so it’s likely that some of them will be in your target demographic.
You can spend money on Facebook ads, and then the platform’s algorithm will make sure that your ads wind up in front of people who are likely to gravitate toward them based on their browsing history. Just remember that there are a few demographics that you won’t be able to find on Facebook. Generally, it’s the younger crowd, such as Gen Z members, who will spend their time elsewhere.
Other Social Media Platform Advertising
You can also look into other social media platforms to figure out where your clients or would-be clients are spending their time. If Facebook doesn’t seem like the best option for you, then you might look into WhatsApp, YouTube, Snapchat, Twitter, and others.
If you’re not sure which social media platforms you should utilize, you may need to hire a social media manager. These marketing experts can do the necessary research to determine which platforms you should use and how much money you should allocate to each one to have the best success chance.
If you don’t feel like you can afford a full-time social media manager, you can also hire one on a temporary basis. There are ones that will do consulting work for a one-time fee or an hourly rate.
You Can Set Up Your Own Social Media Accounts
You don’t have to use social media platforms just for advertising. You can also create your own business accounts.
These accounts won’t cost you anything to create since that’s not how social media platforms make their money. They rely on ad revenue for that. When you sign up for the social media platforms on which your would-be clients congregate, you’re reaching out to them directly.
You could say that doing this costs you nothing, but that’s not entirely accurate. It’s true that you can create an account and post for free, but you need someone to set up the account and create those posts.
If you have the time and expertise to do it yourself, then that’s fine, but probably you have other things to do. That’s why you’ll probably have to either hire a full-time social media specialist for this job, or else you can hire someone temporarily. You also might learn how to learn a tool like Hootsuite if you’d prefer to avoid paying an outside contractor.
Set Up a Company Blog
Creating and using a company blog is another way that you can generate customer interest. You should start writing blog posts that speak directly to your niche. Try to answer questions that your base has, or write about topical situations within your industry.
You can make sure that you write your blogs with SEO in mind. They should provide valuable content, but you should also ensure that they contain the keywords that will make Google’s algorithm pay attention to you. That way, you’ll attract some new potential customers who might not necessarily have known about your business before.
The eCommerce business model is one that can definitely be successful, but because you don’t have brick-and-mortar stores, your targeted marketing strategy needs to be laser-focused. You can’t afford to misallocate your ad budget. If you do, then some of the other companies in your industry are going to outpace you both in sales and in recognizability.