POST CATEGORY : Marketing

5 Things to Look Out for In A Professional Translation Service

Translation services are fast becoming a major requirement of modern day businesses. Does your business require qualified linguistics and translation services? It is important that you understand what you need to look out for when deciding on a translation service.

Professional translation service

With the aid of the internet, you can work with anyone from around the world. When searching for a translation company online, you would need to ensure that these qualities are possessed by the company you decide to work with for the translation need.

What Qualities To Look Out For When Choosing A Translation Service

Here are certain things you should look out for in a translation service;

1.

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3 Examples of an Effective Go-to-Market Strategy

A go-to-market or GTM strategy is not limited to new products or new market entries; it encompasses every aspect of your product that’s being introduced or re-introduced to the market. An effective GTM strategy should be part of an overall brand strategy, especially if you’re a new player or if launching a new, innovative product or service.

Plan for Go-to-Market strategy

Unfortunately, it’s still common for marketing professionals to mistake a business plan for a GTM strategy. Although the two are related, there are several aspects of a GTM strategy that differentiate it from a business plan.

A business plan illustrates an overall strategy that guides an organization through all stages of a product’s life cycle and business growth.…

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How can SMBs utilize NLP and AI Chatbots?

Data growth is exponential today and there is no point in SMBs being rich in data but poor in information. Companies need to drive as much value as they can from data to understand customers better and meet their expectations.

Customer communicating with AI chatbot

Receiving insights from data can help in many ways, such as getting customers to remain loyal to the business. Consumer data could become one of the biggest differentiators in the next few years as whoever can unlock it and use it strategically is likely to be more successful.

Growth of unstructured data

Far more unstructured data exists than structured data. Structured data is formatted and organized in a way to make it easily searchable in databases.…

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3 Ways to Smooth the Friction Between Sales and Marketing

Of all the departments within a small business, perhaps no two have a more dysfunctional relationship than sales and marketing. Different surveys reveal different reasons for this, but the most common culprit is poor communication. The sales team might believe marketing should provide better leads, while marketing might think sales should do a better job closing the leads it does generate.

Fostering sales and marketing department relationship

To the customer, however, sales and marketing are one and the same. Breaking down the departmental silos that often separate these teams is the first step to improving communication and aligning goals. As a result, sales will better understand how to appeal to leads, and marketing will understand what’s needed to convert those leads into customers further down the sales funnel.…

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3 Tips for Creating More Engaging Content

With the sheer volume of content that’s being added to the Internet on a daily basis, you’ve really got to impress if you want people to pick your content assets out of the crowd. But for many businesses, creating engaging content isn’t something that comes easy. Luckily, with a few tweaks and changes, you can adjust the content you’re already creating to make it appeal to more people on a deeper level.

Creating engaging content

To show you how this can be done, here are three tips for creating more engaging content.

Include More Visuals

When most people think about content creation, their mind first jumps to written content.…

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4 Tips for Hiring a Video Production Team for Your Next Corporate Video

Corporate videos are a great way to onboard new employees, introduce your brand at events, or attract new clients. Some can be informational in nature, or for training purposes. In all cases, corporate videos have to be compelling enough for your audience to actually follow them, but they have to be well made as well if you want them to accomplish their purpose. And this all starts with the right video production team.

Corporate video production

Here are a few tips for finding the perfect team for your project.

Don’t Fall for the Demo Reel

While demo reels can give you a general idea of what a video production team can do, they don’t show the full picture, no pun intended.…

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An Influencer Marketing Campaign Checklist: 5 Things You Should Know

Collaborating with influencers is a great way to promote your brand and reach out to your target audience. This is perhaps the reason why a lot of marketers have jumped onto the influencer marketing bandwagon.

Influencer

A study shows that 9 out of 10 marketers plan to maintain or increase their influencer marketing budgets.

So, who’s using influencer marketing?

Several brands, large and small, across the world are leveraging this method of marketing to promote themselves. However, there is a common misconception that influencer marketing is only meant for big brands.

Does that mean that small businesses can also leverage influencer marketing?…

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Digital Marketing Tips For Your Business

Marketing is a necessary element of business, and the methods of marketing shift like the sands of the shore. It’s important to keep up with current marketing efforts in business, so you’re not left wondering what happened.

Digital marketing for business growth

Today, digital marketing is arguably the most important form of marketing for any business. The internet is a world within our world, and it’s an instant way to reach large masses of consumers with relatively low expense.

If your business is new to digital marketing, welcome aboard. Take a moment to read through a brief look at some foundational tips for your business as it steps into the art of digital marketing.…

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So You Want to Get Into the Used Car Business? 5 Tips for Pricing and Advertising

Starting a used car dealership is a great step for aspiring entrepreneurs in the United States. The business is booming and buying used has never been a better choice for many drivers. Even if you’ve got some experience in the industry, it’s important to know some tips for how to best price your cars, increase your inflow, and also what marketing strategy you can use to attract customers.

Used car dealer

Use an Auto Auction

Finding a good deal may sound self-explanatory and, for some people, it will be as simple as buying used vehicles off of their friends and family to get started.…

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5 Tips for LinkedIn Sales Navigator Advanced Search

LinkedIn Sales Navigator offers something really useful called Advanced Search. It lets you find hundreds of relevant leads in minutes.

LinkedIn Sales Navigator

For salespeople, it has completely changed the game in their favor.

So if you’re wondering how to get the most out of this feature, we’ll go through the top tips below.

But first, a quick introduction…

What Is LinkedIn Sales Navigator Advanced Search?

LinkedIn Sales Navigator is a tool that helps you generate leads you can contact directly. In just minutes, you can have hundreds of LinkedIn profiles (and their emails) that match your target audience.

Sales Navigator has other features besides Advanced Search, but it’s the feature that really stands out.…

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