Corporate videos are a great way to onboard new employees, introduce your brand at events, or attract new clients. Some can be informational in nature, or for training purposes. In all cases, corporate videos have to be compelling enough for your audience to actually follow them, but they have to be well made as well if you want them to accomplish their purpose. And this all starts with the right video production team.
Here are a few tips for finding the perfect team for your project.
Don’t Fall for the Demo Reel
While demo reels can give you a general idea of what a video production team can do, they don’t show the full picture, no pun intended. You want to know what they’ll be able to do, and if they can actually handle your type of project. You also want to see examples of their most recent work, and ask specifically for examples of some corporate videos they’ve done.
However, that doesn’t mean that you should ignore demo reels completely. One thing you can gauge from reels is the team’s artistic vision, which brings us to our next point.
Find a Like Minded Team
Before anything, you have to make sure that both you and your production team are on the same page as far as style goes. Yes, finding a reputable company is important, but if you and them constantly bump heads when it comes to creative direction, then this isn’t going to go anywhere and you might end up being disappointed with the final result.
So, make sure that you can reach a common ground when it comes to vision and direction, and have a healthy dialogue.
Next comes reputation. You should make sure that the person you decide to work with can actually handle the scope of your project and has a solid reputation as well.
Try to gauge what their reputation is online. Ask other people who had corporate videos made what they had to say. Also, try to get recent references and examples of their work. This will not only ensure that they are qualified, but also ensure that you have the same vision as mentioned earlier.
Don’t Cut Corners for Price
Yes, budget is something you should look at closely when picking a video production company. However, it shouldn’t be your main priority. Just as anything in life, you get what you pay for, and you can find very cheap videographers in places like Miami for instance.
However, they often don’t have the same level of expertise, experience, equipment or talent. This is why you should choose film production companies Miami FL based on their talent first. A poorly executed video will not reflect well on your brand, so make sure that you make quality your main priority.
As you can see, finding a great video company can be fairly easy once you have the basics down. By following the few tips in this article, you should be able to find a great team who will be able to make your brand shine and reach your objectives.