Are Smartphones Good Enough to Shoot a Professional Video With?

Smartphones are continuing to get better and better, with more powerful cameras and features. But are they good enough to shoot a professional video with? Are they good enough to record high-quality content for your business or next venture?

Product marketing using smartphone video recording

We’re focusing on this today, bringing together everything you need to know when producing video content for your business and how you invest in content marketing ventures.

What to Consider When Recording Video for Business

Let’s start with the basics.

When recording video for your business, your production quality is everything. The thing is, nowadays, high-quality video content is everywhere, and it’s important you take time to stand out from the crowd.…

Continue reading

Things a Video Production Company Should Have

According to Cisco, 82% of traffic on the internet will be due to videos in 2022- 15 times higher than in 2017. Further, another survey by Cisco states that a million minutes of videos are crossed over the internet every second. These statistics highlight why video marketing is gaining traction more than ever before. The adoption of video marketing by businesses of varying sizes in their digital strategy has created a demand for corporate video production companies.

Video production crew

Hiring a video production company can revitalize your digital marketing efforts to brew new advertisements or titivate existing videos. Before you are tempted to sign up for the very next local video production company that comes up in your Google searches- let us delve into some important parameters that require consideration and will assist you in making a conclusive decision regarding the same.…

Continue reading

Top Video Production Companies in Asia

It’s an understatement to say that video is “increasing in demand” in Asia. It’s gone way past being in demand. Today Asia Pacific viewers alone account for over half the total number of digital video viewers GLOBALLY. If you’re a retailer, a brand, or a business looking to tap into the Asian market with videos, this is the perfect time to capture the market. You will need the help of video production agencies in Asia to create stories and visuals that best resonates with the Asian consumer.

Video production companies in Asia

So without further ado here’s a list of the top seven video production agencies in Asia that you can reach out to and get help in creating videos that can deliver the best ROI.…

Continue reading

4 Tips for Hiring a Video Production Team for Your Next Corporate Video

Corporate videos are a great way to onboard new employees, introduce your brand at events, or attract new clients. Some can be informational in nature, or for training purposes. In all cases, corporate videos have to be compelling enough for your audience to actually follow them, but they have to be well made as well if you want them to accomplish their purpose. And this all starts with the right video production team.

Corporate video production

Here are a few tips for finding the perfect team for your project.

Don’t Fall for the Demo Reel

While demo reels can give you a general idea of what a video production team can do, they don’t show the full picture, no pun intended.…

Continue reading

Is High-Quality Video Production a Critical Factor in Advertising?

Do companies really need to spend hundreds of thousands of dollars on production to create quality videos for advertising? Furthermore, does a more expensive advertisement actually provide a greater return? As a software company designed to help companies grow using video, the team here at Wistia had to find out.

Video production crew

So, we decided to perform an experiment: We commissioned an ad agency to create three ads, for the same product, with budgets of $1,000, $10,000 and $100,000. Thus, the One, Ten, One Hundred campaign and docuseries was born.

One, Ten, One Hundred takes a good hard look at the impact different budgets have on production quality; this campaign ended up being a huge creative challenge—and a lot of fun!…

Continue reading

Video Trends of 2018 Your Business Needs to Employ

Video marketing has gained massive steam over the last couple of years and 2018 is the year you should be using it to drive your leads and sales. It is the best way to announce business changes, business events, contests, and product releases. It can be overwhelming when you don’t know where to start or how to begin.

Today we look at some trends and how they can best help your business in the coming year.

Videographer

Make It Easy – Hire A Videographer

If you have never done a video before, it can do you a lot of good to hire someone who knows how to produce a video.…

Continue reading