Smartphones are continuing to get better and better, with more powerful cameras and features. But are they good enough to shoot a professional video with? Are they good enough to record high-quality content for your business or next venture?
We’re focusing on this today, bringing together everything you need to know when producing video content for your business and how you invest in content marketing ventures.
What to Consider When Recording Video for Business
Let’s start with the basics.
When recording video for your business, your production quality is everything. The thing is, nowadays, high-quality video content is everywhere, and it’s important you take time to stand out from the crowd.
However, you’ll need to balance high-quality content and creating unique content that speaks volumes about your business. Scroll through any social media channel or YouTube in general, and you’ll see TONS of high-quality content.
If you’re not using a quality production level, your content will be scrolled passed, and your marketing efforts will have been for nothing.
Remember, your video content is representative of your business, and poor quality content suggests a poor quality business, at least in the eyes of consumers.
Are Smartphone Cameras Good Enough?
There are a few things to consider when deciding if a smartphone is good enough for your needs.
The first is the camera quality.
Smartphone cameras have come a long way in recent years, but they still can’t match the quality of a dedicated camera.
If you’re shooting video for your business, you need to ensure that the video is of the highest quality possible. This means using a phone with a good camera and shooting in well-lit conditions.
You’ll also need to consider the audio quality.
Smartphone microphones are improving, but they’re still not as good as dedicated microphones. This is particularly important if you’re shooting video for your business, as bad audio can make your video look unprofessional.
Sure, you can invest in a smartphone camera lens and microphone attachments that can dramatically improve the quality of your final product. If you’re starting out as a business, operating on a budget, or you’re in the process of experimenting and seeing what works for you, then this could be a great option.
In fact, for many small businesses, using a smartphone could be ideal, especially if the handheld, somewhat amateur or personal approach fits your branding and business aesthetic.
However, there will come a point in time when it’s sensible to upgrade your production efforts. In many cases, upgrading early will give your business a competitive edge since your productions will be of the highest quality and, therefore, more attractive to the largest market.
Alternatives to Smartphone Cameras
If you’re unsure if a smartphone is good enough to shoot your professional video with, then there are a few alternatives.
The most common option is to use a DSLR camera.
This will give you a much better quality than a smartphone camera (both in terms of video and audio quality) and more flexibility with your shot. However, you will need to invest in educating yourself on how to use this technology, which can be costly.
Therefore, it’s highly recommended that you instead invest in the help of Melbourne video production experts. These people can produce the video on your behalf and already have the technology, hardware, and the skills to bring your video ideas to life in the best and most productive way possible.
Overall, smartphones are getting better and better for shooting video. However, if you’re looking for the highest quality possible, then you’ll need to use a dedicated camera or video service.
But a smartphone can be a great way to get started if you’re just starting out.