Are Smartphones Good Enough to Shoot a Professional Video With?

Smartphones are continuing to get better and better, with more powerful cameras and features. But are they good enough to shoot a professional video with? Are they good enough to record high-quality content for your business or next venture?

Product marketing using smartphone video recording

We’re focusing on this today, bringing together everything you need to know when producing video content for your business and how you invest in content marketing ventures.

What to Consider When Recording Video for Business

Let’s start with the basics.

When recording video for your business, your production quality is everything. The thing is, nowadays, high-quality video content is everywhere, and it’s important you take time to stand out from the crowd.…

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Things a Video Production Company Should Have

According to Cisco, 82% of traffic on the internet will be due to videos in 2022- 15 times higher than in 2017. Further, another survey by Cisco states that a million minutes of videos are crossed over the internet every second. These statistics highlight why video marketing is gaining traction more than ever before. The adoption of video marketing by businesses of varying sizes in their digital strategy has created a demand for corporate video production companies.

Video production crew

Hiring a video production company can revitalize your digital marketing efforts to brew new advertisements or titivate existing videos. Before you are tempted to sign up for the very next local video production company that comes up in your Google searches- let us delve into some important parameters that require consideration and will assist you in making a conclusive decision regarding the same.…

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The Science Of Video Marketing For Small Businesses

Statistics of recent years speak volumes about the active transition of both users and marketers to a separate type of content – video. Netizens give about 70% of their traffic to watching videos and other media.

Video production for marketing

Given this attractive figure, small businesses are also turning to video in the race for consumers’ attention. Today we’ll take a look at how video marketing is driving the exponential growth of projects, how it improves Google rankings, and how to professionally create and edit marketing videos for small businesses.

How does video marketing affect small business growth?

Along with influencer marketing, the transition from statics to dynamics is a new trend that every self-respecting company must follow.…

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Online Marketing Tips: Four Reasons to Focus on Video

As a small business owner, online marketing can be the greatest growth tool at your disposal. Younger generations don’t respond well to traditional marketing. And running a traditional marketing campaign is often significantly more expensive than running an online campaign. Moreover, in the digital world, creativity is just as useful as capital, which is an important aspect for small businesses.

Videographer

However, with the rise of social media, online marketing has become more fragmented. Today video production attracts most of the attention.

In this article, you’ll discover four reasons why you should focus on video when it comes to your online marketing strategy.…

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Working Methods to Increase Brand Exposure with Online Video

When it comes to starting a business and growing your brand online, there are plenty of options to choose from. However, as the internet continues to make its move from desktop and laptop usage to mobile and application-based viewing, video is quickly becoming one of the most sought after methods for both brands and their audiences.

Video production process

As social media platforms like Instagram and Facebook continue to change the way people access the internet, video is now in demand more than ever before. And if you think Google is missing out on all of the action, they are. YouTube is the largest video site and search engine in the world… and it’s also owned by Google.…

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Using YouTube For Marketing in 2019

When you’re exploring social media platforms and marketing channel options, YouTube may not be at the top of your list. It’s frequently overlooked, but if you are strategic and use it appropriately, it can be an excellent platform for marketing.

YouTube marketing platform

There are pre-made dashboard templates for YouTube that let you quickly and easily see how your performing on the site, which simplifies things even further. You can determine your return on investment and track your progress over time as you grow your audience and become more familiar with using YouTube as a marketing and advertising vehicle.

For beginners, the following are some things to know about YouTube marketing in 2019.…

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How to Make a Flawless Testimonial Video That Helps You Sell

The times where companies monopolized the discourse around their products and services already gave way to a new era.

Thanks to social media and user-generated content, we’re living in a time where what customers say about your company or products is more important than what you say about yourself. Which is precisely what makes testimonial videos so great.

Recording video testimonial

Don’t get me wrong, there will always be a place in marketing for pieces like animated explainer videos and traditional ads. That said, testimonials leverage people’s love for video content by putting your happy customers in the spotlight. Since most potential consumers are more inclined to trust a peer, few things work better as a piece of advertisement for your business than a satisfied client singing your praises!…

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6 Tips for Using Video as Part of Your Content Marketing

Video should be an essential part of content marketing for any business that wants to enhance its reputation, and grow its customer base, online. It’s the best way of communicating with potential customers directly and showing them how the business relates to their lives.

Creating video marketing content

You can choose to create your own marketing videos, or hire a professional to do the work for you. Whichever option you choose, you need to think carefully about how you can best get results from the content you produce. For instance, you may want to use video conversion so that you can include historical content and, tell a story up to the present day.…

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Is High-Quality Video Production a Critical Factor in Advertising?

Do companies really need to spend hundreds of thousands of dollars on production to create quality videos for advertising? Furthermore, does a more expensive advertisement actually provide a greater return? As a software company designed to help companies grow using video, the team here at Wistia had to find out.

Video production crew

So, we decided to perform an experiment: We commissioned an ad agency to create three ads, for the same product, with budgets of $1,000, $10,000 and $100,000. Thus, the One, Ten, One Hundred campaign and docuseries was born.

One, Ten, One Hundred takes a good hard look at the impact different budgets have on production quality; this campaign ended up being a huge creative challenge—and a lot of fun!…

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Live Video Promotions to Help Your Business Growth

If you’re trying to grow your business, you’re probably trying to approach that goal from as many different perspectives as possible. You may have worked your way through photography pretty quickly in your quest to get good digital imaging for your company. However, it’s a little bit more difficult to get video going, and then especially live video. That’s where you can get creative and really get cracking.

Live video streaming for marketing

What are a few live applications that you can think of right away? Facebook live is one. And then Instagram live takes you to another platform. And then Snapchat live is yet another way to showcase what you’re doing in the immediate moment.…

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