6 Tips for Using Video as Part of Your Content Marketing

Video should be an essential part of content marketing for any business that wants to enhance its reputation, and grow its customer base, online. It’s the best way of communicating with potential customers directly and showing them how the business relates to their lives.

Creating video marketing content

You can choose to create your own marketing videos, or hire a professional to do the work for you. Whichever option you choose, you need to think carefully about how you can best get results from the content you produce. For instance, you may want to use video conversion so that you can include historical content and, tell a story up to the present day.

Here are some of the most important tips to consider if you want to produce successful video marketing content.

1. Communicate a story

You know that the aim of your marketing is to attract people to your brand, but blatant product promotion does not work. You need to tell people a story, and appeal to their needs and/or desires. They need to be able to relate to the video, and as a result should then be able to relate to your brand.

2. Think carefully about the introduction

In a world where there is so much online content available, people need to engage with your video from the start, or they are likely to simply click elsewhere. This can happen within a matter of seconds, so you need to think carefully about the introduction. You need to make people want to watch the rest of the video, by being entertaining and informative.

3. Concentrate on your ethos and vision

It’s not a good idea to involve of lot of product promotion in your marketing videos. Instead, you need to include content that is centred on the aims and visions of your brand. The idea is to get people to see your brand as trustworthy and relatable. The more that they do this, the more they are likely to share your videos with others, in a positive way. This helps to expand your potential customer base.

4. Provide useful information

People like to watch videos that tell them something new. If you provide viewers with useful advice, tips and news, they are more likely to see your business as well-informed and reputable.

5. Make sure your videos are mobile friendly

More people use a mobile device to go online than do so using a desktop or laptop. This means that you will lose out on potential customers if you do not ensure that your videos are optimized for mobile. People need to be able to download and view your video content, easily and seamlessly.

6. Use a call to action

Just like a page on your business website, you can use a video to persuade people to take follow up action. This helps you to optimize the success of your video marketing. Remember to be subtle with your call to action, and not too sales focussed.

Using these tips can help make it more likely that you will get good returns on your video marketing investment.


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