How to Boost E-commerce Sales in the Holiday Season

We’re getting close to the holiday season, the period when people are willing to spend a lot of money on presents for their loved ones. However, since your customers are preparing their wallets, you should as well do several things to get better results and higher profits.

Boosting eCommerce sales

Because of that, we would like to provide you a few strategies to boost e-commerce sales in the holidays, and hopefully, you’ll manage to have more sales in 2019 as in the past few years.

Offer free shipping and refunding options

One of the easiest ways to generate more sales during the holidays is by offering free shipping.…

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Cold Calling Vs. Social Selling – Why Not Both?

This issue is one of those debates that nearly feels talked to death. The amount of spilled digital ink on the subject could fill out about a hundred blogs, and there would still be some opinions left over.

Marketer doing cold calling and social selling

For some, the rift between cold calling and social selling proponents is generational in nature, with cold calling representing the old, intrusive and no-longer effective form of selling, while social selling is the new and improved way of connecting with prospects. To others, social selling is just an ineffective “preaching to the choir” that connects you with people but doesn’t actually make a sale.…

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5 Strategies to Attract and Retain Customers

Every business out there has to find a way to retain current, but also attract new customers. Offering a quality product or service is what matters the most, but what good will it do if no one knows about it?

Customer retention strategy

Hence, having a well-defined strategy that will get you new customers, but also keep the ones you have satisfied, needs to be one of your top priorities. Of course, that strategy has a lot to do with smart marketing efforts.

Promoting your business is a must and this issue can be divided into a few segments:

  • social media
  • blog
  • online ads
  • email marketing
  • affiliate marketing

Social media

It is common knowledge that social media platforms such as Facebook, Instagram, or LinkedIn have never been more popular.…

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5 Ways to Increase Your Ecommerce Business Sales

Entrepreneurs involved in an ecommerce business are always searching for ways to increase sales. It is important to remember that first and foremost, customers expect a user-friendly experience with fast delivery.

Online business owner improving ecommerce sales

Nothing happens until you get customer traffic. Then you have to keep their interest and offer them something they want. Videos are being touted as an excellent tool for keeping customers engaged for longer with a better chance to convert them to paying customers.

1. Make your site mobile-friendly

As mobile devices become the “Go To” way to shop for many consumers, especially millennials and Gen Z, it is essential that your ecommerce website is mobile-friendly.…

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How to Use Animations in Your Marketing Campaigns

Animations have been part of marketing campaigns for several decades now. Starting with stop motion graphics in the forties, animation has been pivotal in campaigns targeted at capturing audience interests and creating brand recognition. The use of animation in online advertising has spurred over the past decade thanks to faster internet. Explainer videos, YouTube advertising and viral video marketing campaigns have all enabled businesses to create effective brand narratives, often at very low budgets. In fact, according to one survey, more than 87.5% of marketers used visual content in over 50% of the articles they published.

Animated image of the Earth

Thanks to modern animation software apps, there is greater ability than ever to produce animation at relatively low budgets.…

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The Top Mobile Marketing Tools You Need Right Now in 2019

Mobile marketing is a new breed of digital marketing. It targets audiences that use handheld devices, like mobile phones, tablets, and the like, to access the internet daily. In other words, online marketers these days can create successful mobile advertising campaigns to increase their customers base significantly.

Mobile marketing

The importance of mobile marketing

The number one reason that mobile marketing is crucial for all kinds of businesses is that it’s easier to advertise products and services and to communicate with an audience using it. This is why the world of marketing has shifted to the mobile-first path, leaving behind those that don’t use mobile marketing.…

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Just How Important is Customer Service?

We all hear so much about customer service, and the importance of it. However, in reality just how important of a role does it play in running a successful business, whether your store is a brick and mortar or online? All this talk about customer service isn’t for nothing — it’s serious stuff.

Customer Service Agent

The bottom line is it is one of the most important aspects in running a business that will grow and be successful. You can have every other aspect of the business in tip top shape; your inventory, your site usability, selection, price etc., but if you do not stand behind your products and support your customers throughout their purchasing process and beyond, you will not be nearly as successful as you can be.…

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Marketing: 6 Reasons You Shouldn’t Ignore Custom Stickers & Labels

The power of a promotional sticker is invaluable. They’ve been around for many years in Australia and they keep gaining strength as a promotional tool. With the emergence of social media, many people tend to focus too much on the technical side of marketing and forget about the golden oldies. Stickers never go out of fashion, they are long-lasting, attractive and cost-efficient.

Custom stickers on laptop

Here are 6 reasons to pay attention to sticker and label marketing to ensure you don’t miss out:

1. Versatility

In the beginning, stickers were used mainly as bumper stickers and for kids to stick on their school binders.…

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Sales Tips For Small Business Sales Teams

It’s never been easy for small businesses. Lacking the resources of their larger competitors, many struggle to last more than a couple of years. Without the luxury of relying on venture capital and big investments, having an effective sales process is non-negotiable. But even with the smartest salespeople, how can you compete with larger sales teams with bigger budgets?

Closing sales

At Reply our goal is to help SMBs succeed at sales, and over the years we’ve identified the processes and strategies that help smaller sales teams take on their goliath-like competitors and succeed. Here are our top tips for smashing your sales:

Learn to send effective sales emails

The Fortune 500 excel at their face-to-face pitching.…

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Should You be Offering POS Within Your Business?

The area where business is transacted is key in most businesses. In a retail or face to face environment the point of sale (POS) is where you need to maximize the transaction; not just in terms of concluding the sale, but in recording customer data that can be used to build a relationship with them and provide valuable reporting information.

POS system

Modern and flexible POS systems enable sales to be transacted quickly; they can facilitate the accurate recording of what was sold so ensuring accurate, real time stock records show at all times and valuable intelligence can be built regarding your stock, customers and business generally.…

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