How to Qualify Leads in Sales?

Before the Internet changed the business world, sales representatives used to devote significant amount of time and energy into each and every sales meeting. They felt strongly the urgency of turning sparse sales prospects into customers and offered them high levels of attention and effort.

Qualifying sales leads

These days the reality is different. With relentless access to a worldwide audience, it has become crucial to determine which leads are prominent to make an effort and which should be left unbothered as they are most likely to end up in a dead end.

The skill of conducting properly the lead generation qualification process in sales allows to focus on making lucrative deals and saving up lots of energy, time and money.…

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Beginner’s Guide to Sales Enablement

Business and sales are two complementary elements that cannot be treated separately. If they go well with each other, success is almost guaranteed. Probably that’s why more and more companies decide to involve in sales and create their own products. The good news is that selling and marketing have never been easier, primarily because of online sales and campaign development.

Sales enablement

Unfortunately, it’s not enough just to be present on the web, and have a strong sales team and enjoy high profits. You need to develop a well-prepared, strong sales strategy.

One of the strongest strategies is the so-called sales enablement.

Although the strategy is easy to use and can bring excellent profits to the whole company, it’s somehow still unpopular.…

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3 Ways to Smooth the Friction Between Sales and Marketing

Of all the departments within a small business, perhaps no two have a more dysfunctional relationship than sales and marketing. Different surveys reveal different reasons for this, but the most common culprit is poor communication. The sales team might believe marketing should provide better leads, while marketing might think sales should do a better job closing the leads it does generate.

Fostering sales and marketing department relationship

To the customer, however, sales and marketing are one and the same. Breaking down the departmental silos that often separate these teams is the first step to improving communication and aligning goals. As a result, sales will better understand how to appeal to leads, and marketing will understand what’s needed to convert those leads into customers further down the sales funnel.…

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Five Reasons Why Having an Ecommerce Chatbot Can Be a Huge Benefit

More and more websites are making use of an ecommerce chatbot. This is because it offers a number of benefits to make a business more interactive with their client base without having to employ an extra person to do so.

Ecommerce chatbot

Here are five reasons why an ecommerce chatbot is a must-have.

1. A More Personalized Experience

Using chatbots means being able to collect data on your visitors that can be used in a litany of situations. This can result in a far more personalized experience that is set to their needs, preferences, and prior enquiries.

Chatbots can also notify customers when items they are interested in are back in stock or suggest alternate products based on their preferences.…

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8 Sales Automation Tips To Increase Revenue

Market leaders are embracing automation to increase sales. 67% of marketing leaders are currently using some form of marketing automation. Another 21% say they plan to add it within two years. They move to automation is because it works. Companies using automation across different marketing channels report increased lead generation and revenue.

Sales automation for increased revenue

Here are 8 ways that sales and marketing automation can help your organization.

Improve Efficiency

Anytime you reduce the manual workload for your sales team, it gives them more time to spend with potential customers. Automation software like Mixmax can connect multiple systems like your marketing efforts and your CRM to reduce manual, repetitive work by your sales team.…

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7 Strategies to Boost Ecommerce Sales In 2020 and Beyond

It is the dream of every entrepreneur to expand their customer base. Though it could be a tedious task if not done correctly, with the right tool, I bet you it will work wonders. In truth, for you to boost sales on your e-commerce store, you do not need any fast and hard rules. Eventually, it all depends on the type of e-commerce store you operate and how you operate your store.

Ecommerce marketing

Luckily, increasing sales is not impossible, here are some strategies that would help you boost your sales in 2020 and beyond

7 Strategies To Boost Ecommerce Sales In 2020

1.

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How to Boost E-commerce Sales in the Holiday Season

We’re getting close to the holiday season, the period when people are willing to spend a lot of money on presents for their loved ones. However, since your customers are preparing their wallets, you should as well do several things to get better results and higher profits.

Boosting eCommerce sales

Because of that, we would like to provide you a few strategies to boost e-commerce sales in the holidays, and hopefully, you’ll manage to have more sales in 2019 as in the past few years.

Offer free shipping and refunding options

One of the easiest ways to generate more sales during the holidays is by offering free shipping.…

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Cold Calling Vs. Social Selling – Why Not Both?

This issue is one of those debates that nearly feels talked to death. The amount of spilled digital ink on the subject could fill out about a hundred blogs, and there would still be some opinions left over.

Marketer doing cold calling and social selling

For some, the rift between cold calling and social selling proponents is generational in nature, with cold calling representing the old, intrusive and no-longer effective form of selling, while social selling is the new and improved way of connecting with prospects. To others, social selling is just an ineffective “preaching to the choir” that connects you with people but doesn’t actually make a sale.…

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5 Strategies to Attract and Retain Customers

Every business out there has to find a way to retain current, but also attract new customers. Offering a quality product or service is what matters the most, but what good will it do if no one knows about it?

Customer retention strategy

Hence, having a well-defined strategy that will get you new customers, but also keep the ones you have satisfied, needs to be one of your top priorities. Of course, that strategy has a lot to do with smart marketing efforts.

Promoting your business is a must and this issue can be divided into a few segments:

  • social media
  • blog
  • online ads
  • email marketing
  • affiliate marketing

Social media

It is common knowledge that social media platforms such as Facebook, Instagram, or LinkedIn have never been more popular.…

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5 Ways to Increase Your Ecommerce Business Sales

Entrepreneurs involved in an ecommerce business are always searching for ways to increase sales. It is important to remember that first and foremost, customers expect a user-friendly experience with fast delivery.

Online business owner improving ecommerce sales

Nothing happens until you get customer traffic. Then you have to keep their interest and offer them something they want. Videos are being touted as an excellent tool for keeping customers engaged for longer with a better chance to convert them to paying customers.

1. Make your site mobile-friendly

As mobile devices become the “Go To” way to shop for many consumers, especially millennials and Gen Z, it is essential that your ecommerce website is mobile-friendly.…

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