Complimentary Products Boost Sales and Company Revenue

Without healthy and consistent sales, there is no sustaining a business. Companies often explore every marketing and pricing technique they can, until they find what works best for their business model and their consumer markets.

Complimentary products drive sales

One very useful way to boost sales for many industries is by offering complimentary products or services. It may seem counter-intuitive to give away product for free as a way to build revenue, but it can work very well when done effectively. Think about the last time you went to see a new movie. Did you buy your tickets, popcorn and drink together as a package or separately?…

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Making Your Market – How to Find Your Lead Generation Unicorn

Everybody wants something for nothing.

It’s human nature to want free stuff, but free doesn’t necessarily need to mean it’s ‘cheap and hasty’. In the world of lead generation, there are a variety of options for you to choose from when attempting to get ahead and build your business on the back of another company’s system. If you’re a company looking for those leads, it’s important for you to restrain your enthusiasm, and make a calculated decision on whom your partner in growth should be.

Lead generation

Too often, we get excited about finding a lead generation company who’ll say yes, that you forget what you’re looking for; the consumer.…

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What is Deal Registration – and Why Does it Matter to You?

Anyone who has ever worked in a sales environment knows the frustration and disappointment that comes when a big sale falls through — especially when a competitor swoops in and seemingly snatches the customer right out from under your nose. Despite your anger, though, there’s usually not a whole lot that you can do about it.

Deal registration

Unless, of course, you registered the deal that you were working on. In industries that rely on channel partners and resellers, such as IT, some vendors engage in a process of deal registration that protects their partners from losing sales to other resellers and even the vendor’s own sales team.…

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Top 5 Ways to Increase Customer Satisfaction

With increasing competition for consumer attention and new substitutes entering the market on an almost constant basis, the demand for customer satisfaction has never been more important. Companies must be able to not only consistently acquire consumers, but also be able to retain them for as long as they possibly can.

Happy customer

If companies are not capable of effectively managing customer satisfaction levels, it is only a matter of time before their sales drop and they take their business elsewhere. The primary reason for this is the increase in review websites that have advanced controls to filer authentic reviews, increasing the transparency of online business.…

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3 Tips for Using Proposals to Increase your Sales

Depending on the type of business you have, implementing proposals into your sales strategy could be a great way for you to boost your numbers and find more sales success. However, you’ve got to have great proposals in order to find the maximum amount of impact by using this tactic. And while some may think creating a proposal to be an easy task, nothing could be further from the truth.

Deal on a business proposal

So to help those thinking about increasing their sales using proposals, here are three tips for finding the most success.

Edit Yourself

From a sales standpoint, it’s often hard to edit all the information you want to use in order to persuade someone into completing a sale.…

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Cash is Not King: Why POS Systems Dominate Asian Retail Markets

There was a time when cash was king and everyone shopped in brick and mortar stores. With the advent of technology and the Internet, that is no longer the case, and one area that illustrates this point effectively in the Asian market. Japan is home to one of the largest mature e-commerce markets in the entire world. Unbelievably, over 73 million people there shop online, with e-commerce penetration at a staggering 97 percent. That means almost everyone in Japan shops online.

mobile pos software

In China, the story is similar, with 46 percent of the people there using the Internet, mostly to shop online.…

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Why You Need to Hang on to Troublesome Customers

We’ve all been there at one point or another in business: dealing with a mean, snarly, over-bearing, impossible-to-satisfy customer that seems hell-bent on milking every last dime of profit from your business.

As a business owner, it’s so easy to focus on these “PIA” customers: concluding that telling them to “hit the bricks” is the only sensible solution. They exist in your world only to waste your time and money, and generally put you and your employees in a bad mood.

Nagging customer

The good…

Mr. Jones makes his purchase and you never hear from him again until he lavishes you with yet another order every month.…

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Five Trendsetting Retail Markets to Watch Out For

Emerging markets are difficult to contain, especially in a retail sphere where everyone is warmly welcomed. But, not all adventure-seekers are created equal. There are those that will stand out from the rest and will struggle before disappearing before the public’s eyes. And, it’s a bloodbath out there.

Zara

The retail industry has experienced tectonic shifts within the last 10 years. Those who survived paid a good price, but are now enjoying success after success. Leaders equipped and empowered their workforce with retail resources and trainings to keep up with the competition.

This year, retailers are looking at market trends that will predominantly dictate the pace of the game.…

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5 Ways Mobile Point-of-Sale Systems are Improving the Retail Experience

A recent study by Yankee Group found that more and more businesses are trading in their traditional cash registers for sleeker mobile point-of-sale systems. It appears that smartphone dongles and iPad POS terminals aren’t just for food trucks or neighborhood boutiques–they’re for businesses of all shapes and sizes.

mobile pos software

In fact retailers seem to have really embraced mobile POS systems this year. According to the Yankee Group survey, 61% of U.S. merchants with over 500 employees have either already deployed mPOS technology or are planning to do so within the next 12 months.

Is it time for your business to follow suit?…

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