POSTS TAGGED : app development

The Importance of App Development in Digital Marketing

Digital marketing is a term used by marketing professionals to describe a marketing strategy which involves the use of any electronic device which can be either online or offline.

Mobile app development trends

Many strategies have recognized the integration of app developments in marketing strategies. Utilising Digital Marketing Agency can be a big help for building effective and valuable marketing campaigns. This is so because it works on multiple levels like having initial access to customers, simplification of the buying process sharing of resources for mining customer data and many more.

Now that we have got an idea of digital marketing let us now discuss the importance of app development in fuelling digital marketing:

Growing your Audience base

An app makes it very simple to connect to the local business.…

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How Much Does It Cost to Build an App?

If you run an online business, you probably know you need a mobile app. As Prof. Scott Shane wrote in Entrepreneur last year, “having a web presence alone is no longer sufficient.” People rely on their smartphones more every day, doing everything from ordering their coffee to paying their bills from their mobile devices. As our lives converge in the palms of our hands, consumers expect the brands with which they interact to offer seamless, easy-to-use mobile experiences.

App development

But business owners can get skittish around the idea of building an app. They’re not sure where to begin or how much it will cost, so they end up delaying this important decision.…

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How Developers Can Secure Their Apps in the New Age of Web Attacks

Ensuring app security is a basic necessity for app development and should not be just an afterthought. Cyberattacks on mobile devices have increased over the years with the growing popularity of web-enabled smartphones and tablet computers. As such, there is a clear need to actively protect apps from various types of web attacks. There is also a need to be dynamic with the kind of security measures to implement. The nature of attacks has changed so the techniques and strategies used in the past may no longer be as effective at present.

There is no perfect formula in addressing the evolving nature of web attacks on apps.…

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