Start Your Christmas Advertising Early With A Brand Awareness Campaign

Not every business makes use of promotional products, even though it can be a vital part of their advertising operation, but those that do (and, hey, even those that don’t yet) should always think about the impact of combining holiday themes with promotional tools. It is never too early to start getting consumers ready to consider your business a prime source for what they need.

Christmas advertising

Christmas advertising: Isn’t it too early?

Many people describe how they hate hearing about Christmas shopping specials months in advance, and it’s true: preparing for the holiday season means interrupting the warm summer months with thoughts of snow, decorated trees, and short daylight hours.…

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5 Clever Ways to Build Brand Awareness with a Personalized Binder

Binders are a versatile and highly cost-effective way to raise awareness for your brand. A well-designed binder provides more information in one place than virtually any other print marketing material. Its tangibility helps clients focus and retain information. And a binder is easier to keep track of than a stack of loose papers.

Businesswoman holding personalized binder stationery

As with any marketing material, you’ll need a strategy for when and how to use your binders to maximize their effectiveness. You can build brand awareness with these 5 clever uses for your binder.

1. Engage clients’ imaginations

Binders come in a wide variety of manufacturing materials that can be customized with different stock colors, imprint methods, and coatings.…

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How to Get Influential Bloggers Blogging About Your Brand

According to a Nielson survey from just over a year ago, 83% of all online consumers polled from 60 countries say they trust recommendations from their peers over those made by brands themselves. This presents a challenge for brands who have or plan to rely mostly on costly paid advertising methods to spread the word about their brands.

Content media

This reality is doubly true for established offline brands seeking to improve their web presence. However, it’s really only a problem for those who aren’t willing to pivot and find other, more niched-down branding sources. Namely, the most influential of online peers: ie., Bloggers.…

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Why User Experience is So Important in Business

Some businesses that don’t fully recognize how critical the user experience is end up facing financial difficulties early on, and can even end up folding if they don’t implement critical changes quickly. Your business can offer consumers everything that they want tangibly, but if the user experience is lacking, they just won’t feel compelled to give you their business. Your customers may not tell you to your face that their experiences with your company isn’t up to par, but they generally give enough context clues for business owners to figure it all out.

Business website users

Sometimes it’s long lines that turn customers off, and in other cases it can be as simple as a clerk that fails to meet every customer with a smile.…

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3 Ways to Easily Stay In Contact with your Customers

With so many different businesses vying for the attention of our globe of consumers, it can be hard to know what you can do as a business to ensure that you’re on the forefront of people’s minds when they are in need of the type of product or service you happen to provide. One way you can help yourself become a household name associated with your industry is to constantly be reaching out and communicating with your current and potential customers.

Direct mail for staying in contact with clients

To learn the best ways to do just that, here are three ideas for staying in contact with your customers.…

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Marketing a New Product: Strategies to Create Brand Awareness

As a new product designer or product-focused entrepreneur, the most important part of your job is, of course, coming up with a great product in the first place. But of course, this alone does not guarantee success and marketing that product should be approached with just as much thought and care as the initial design if you want it to go out into the world and take its rightful place alongside other items that are now household names.

Promoting new product

Once you’ve developed a brilliant product, you need to make the world aware of it and also make them see why they need it.

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5 Brand Awareness Boosts for New Businesses

Brand awareness is an essential part of growing any business. From small local operations to digital brands and services, getting the word out about your brand requires planning and skill to provide maximum benefit. These five brand awareness boosts offer benefits to new businesses without requiring significant time or monetary investments.

raising brand awareness

1. Build a Web Presence

With the rise in popularity of mobile web browsing, social media and other online platforms, building a web presence for your business is a crucial part of brand awareness. The best platforms will vary depending on your industry or market.

Possible web presence options include:

  • Social Media
  • Brand Website
  • Blogs
  • Newsletters
  • Video Marketing
  • Forums and Discussion Groups

Each of these platforms offers distinct benefits and best practices.…

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