How to Ensure Your Shop Makes a Great First Impression

As a retailer, one of the most important things you have to do is make your customers feel welcomed.

That’s why you have all your staff in pristine matching uniforms and train them to greet every customer with a smile.

Store employee

But it’s not enough.

First impressions matter. Before your customers even enter your premises and come face-to-face with your friendly employees, they’ve already been given all the information about your business they need to know.

From the shop exterior to the window display and interior decorating style, there are plenty of little things that can instantly put them off.

To ensure that’s not the case with your business, here are a few budget-friendly styling tips and finishing touches that are guaranteed to help your shop make a great impression on every customer.…

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3 Ways to Make Your Small Business Look More Professional

As a small business, it can be difficult for you to feel like you can compete with larger, more established businesses in your same field. From the money they have to spend to the years they have on you of building their brand and reputation, it can be very discouraging when you have to go up against some of these big dogs. And if you’re not doing everything you can to look as professional as the bigger businesses, you’re not doing yourself any favors either.

Beauty shop business owner

But if you truly have something that your big name competition doesn’t, you deserve to be in the market just as much as they do.…

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Ways to Improve Your Brand Image with (Relatively) Minimal Effort

Do you really understand the power of a great brand?

  • It allows you to dominate the market
  • It increases the rate of referrals
  • It becomes a major point in the decision making process
  • It creates a strong, opinionated, passionate community
  • It keeps people coming back for more

Brand sign

With all these great benefits you would have to be mad not to pour your resources into branding.

The issue with building a strong brand isn’t about covering the fundamentals but kicking it up a notch and doing that little bit extra to help you differentiate from competitors who may have equally powerful branding in the marketplace.…

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