Getting the message out is a major problem for a lot of companies. Strangely, the biggest problem is not that a business cannot produce enough content, but that it sometimes loses track of its content.
This basic communication issue can create a lot of chaos, especially when it comes to establishing the entire thrust of the content. Not only does this mean that departments may release content without coordinating with other departments, but that the timing can be off for some of their messages. As such, finding a way to coordinate content development and release schedules is of paramount concern to any business looking for success.…Continue reading