Snail Mail Or Email: The Benefits Of Hand-Delivered Correspondence

Since the beginning of time, people have developed and honed their ability to communicate with each other in written form. Those early pictures and symbols etched in stone developed into a readable alphabet which later turned into writing on early forms of paper. Now, people have many ways to communicate. Whether it be via a postal service or by email, mail is often one of the main ways people stay connected with the outside world.

Receiving snail mail

There are, however, some notable advantages to sending and receiving a hand-delivered piece of mail.

Time-Honored Tradition

Receiving the mail on a daily basis has often been the highlight of the day for many since the days even before the Pony Express.…

Continue reading

Turning Office Small Talk Into Smart Conversation

You’ve heard the saying ‘time is money’; this is true in most elements of your life but especially true when you are thinking about starting a company or building your business.

Creating your own small empire is a fantastic idea and one that can bring a number of awards, success, potentially fame and security. But getting from a small startup or even a medium sized business to the big leagues takes time, money and effort.

Having a conversation with a colleague

Fortunately there are several ways in which you can smooth this process along. The ability to convert your office small talk into smart conversation is an important skill to learn; it will help to grow your reputation and your business.…

Continue reading

How to Improve Customer Outreach and Your Business Reputation

Communicating with customers is an important part of running a business. If you want a healthy cash flow, you need to understand and effectively conduct customer outreach.

Customer outreach

Customer outreach is meant to benefit your business and encourage more people to buy from you. But, it can end up hurting your business reputation if it isn’t carried out right.

After 30 years as an entrepreneur, I know a few things about establishing a customer outreach plan, keeping a business reputation intact, and improving outreach processes.

What is customer outreach?

Customer outreach is the process of connecting and communicating with customers and enhancing relationships.…

Continue reading

5 Reasons Why Good Communication With Your Employees Will Boost Your Business (and How To Do It)

When you communicate well with your employees, work relationships are generally hunky-dory. Good communication enables you to build good relationships with your staff. With good working relationships, any problems tend to get aired sooner rather than later, allowing you to nip potential problems in the bud. If you don’t bother putting in the effort to communicate with your employees, you could be hurting your business more than you think.

Good business communication

So, what is good communication? At its most basic level, communication is the imparting or exchanging of information by speaking, writing, or using some other medium. That can include email, text and chat applications.…

Continue reading

3 Simple Ways to End Internal Communication Woes

In military forces around the world, top-notch communication skills, or a lack thereof, are considered a life and death issue. After all, any slip in the communication lines can result in catastrophe – soldiers can lose their lives, innocent civilians can be killed or harmed, wars can be lost. Big communication blunders are rarely forgiven, those who make the small ones are often subjected to the “three strikes and you’re out” rule.

Internal communication woes

In business, some workplaces have their communication down pat. Others are terrible, yet refuse to learn their lesson when blunders happen time and again. A study from a few years ago labeled “The Cost of Poor Communication” made it abundantly clear that communication woes cannot be treated as a casual issue.…

Continue reading

Why Use VoIP for Your Small Business?

VoIP is an up and coming internet-based communication method. Often touted as a replacement for traditional land telephone lines, VoIP’s many features beyond traditional voice calls are making it the choice for many small businesses.

Businesswoman making VoIP call

What is VoIP?

VoIP, or Voice over Internet Protocol, is a technology developed to allow users to place voice and video telephone calls over IP networks. The technology was developed to allow users to make phone calls from remote places in the world and is rapidly becoming the preferred type of telephone network for small businesses across the world.

To use VoIP you need either a handset specifically designed for the protocol, or software for your computer.…

Continue reading

Desk Phones Vs. Softphones – Which one is better?

Desk phones are going out of trend. In fact, most of the decision makers have already migrated to soft and VoIP phones according to recent Frost & Sullivan survey.

An Executive using VoIP

Softphones are more interactive, responsive and offer better productivity. It is hardly surprising why many firms in first world nations have switched to softphones and left PBX-based phone behind.

So what should you pick?

Here are some of points to consider before you make a decision.

Upfront Costs

A mid-grade, voice only desk phone costs nearly $100. Add video calling and other perks and the cost goes well beyond a hundred bucks.…

Continue reading

What Is Great Customer Service and How Can It Help Your Small Business?

What Is Great Customer Service and How Can It Help Your Small Business?

By definition, customer service is what you offer an individual before, during and after a transaction. While this concept seems simple enough, truly exceptional customer service is getting harder to find. Why? Perhaps it’s because stellar customer service is an experience that not only gets customers from point A to point B, but enhances the overall level of customer satisfaction – an idea that can seem mind-boggling to some.

If you ask any virtual receptionist, however, she’ll tell you that offering quality customer service is no harder or more time-consuming than what you already do. The difference is that the personal connection you make with prospective customers adds value to your brand.…

Continue reading

Achieving The Right Balance In Employee Interaction

employee interaction

Operating a business, no matter which industry you enter, is vastly competitive. It comes as no surprise then that small business owners are especially critical of how productive their employees are. Low productivity is bad for business, we don’t need to be rocket scientists to figure that out.

One of the most common (and most obvious) reasons why there is a decrease in productivity is employee interaction. In a dog-eat-dog world, there’s still such a thing as too much and too little and both can result in loss instead of profit. Striking the right balance is crucial in ensuring that productive time is exactly what it should be: productive.…

Continue reading

Reaping the Soft Benefits of Email Marketing

In my previous article, Making Money: The Economics of Email, I discussed the customer acquisition cycle and how email marketing fits nicely into that effort, acting as the grease to speed the process along. Email has direct financial benefits, but there are also a number of other benefits that are difficult to track. For example, if your logo appears in an email, you might not see sales from people who drove right over to your store to make a purchase, but it might make your website seem more familiar to a visitor who has seen the email, and that might make her more comfortable making a purchase at a later date.…

Continue reading