PR and SEO are no longer separate entities; they now work in tandem. Businesses rely heavily on their online visibility, and public relations is an essential component of increasing brand recognition. In the ever-changing digital healthcare landscape, marketing and networking networks that operate together attract higher conversion.
Health information is one of the most searched topics on the internet – with most traffic going to the top search pages and from hiring a medical communications agency, clients can reap the benefits from enhancing their brand awareness.
Additionally, SEO can help contribute towards this goal too; so how exactly can SEO and PR combine to help achieve effective results in the medical communications industry?…Continue reading