PR and SEO are no longer separate entities; they now work in tandem. Businesses rely heavily on their online visibility, and public relations is an essential component of increasing brand recognition. In the ever-changing digital healthcare landscape, marketing and networking networks that operate together attract higher conversion.
Health information is one of the most searched topics on the internet – with most traffic going to the top search pages and from hiring a medical communications agency, clients can reap the benefits from enhancing their brand awareness.
Additionally, SEO can help contribute towards this goal too; so how exactly can SEO and PR combine to help achieve effective results in the medical communications industry? This article explains all.
How Can Medical PR Communications Improve SEO?
The user interface, page quality, and loading times are also important factors. Today’s ranking factors go far beyond unique content (though that is still important!). When you add that algorithms are continually evolving, improving SEO can be a full-time task in itself.
Expect to see results from SEO over time; consider it a long-term investment. The measures outlined below offer insight into the method of increasing reach and conversion:
1. Making Use of Your Keywords
Each time you create a new product or service, you also generate new terms. Using PR to establish awareness of this will benefit your SEO.
When a user has seen your new product or service, along with the new terminology in media placements, they will then search for this unique phrasing. As this language is unique to your brand, you will appear high on search results.
2. Creating an Engaging Campaign and Covering Unlinked Website Mentions
A medical communications agency can help with its clients’ brand exposure by developing effective and engaging marketing campaigns. The goal of these campaigns is to increase brand awareness for the client – to achieve this, extensive research into the healthcare brand’s target audience is required to understand what they’re doing and how they may currently interact with the brand, and the campaign would need to be relevant to the target keywords that the client is trying to rank for.
To check if a client’s brand is being mentioned on the internet, search for sites that have previously mentioned their brand or has featured their campaign and with the help of a creative SEO agency, they can help obtain backlinks from current unlinked websites. They can reach out to those websites via email, phone or even social media. If the page has an author, then the author should be always contacted directly. Sites are under no obligation to provide backlinks to other websites, but it’s worth a try.
A backlink is a link on a particular website that leads to a relevant page on yours. Search engines see these links as an endorsement from the site towards your brand – it is a great way to increase your search engine ranking. It is not enough to simply put a hyperlink on a website; you have to insert it within well-written, appropriate text.
Even if the posts are convincing and informative, they will have little impact if the website does not suit or may be counterproductive. Often double-check if the hosting domain connects to your product or service.
4. Third-Party Referral Traffic
You won’t be able to rank with any of the keywords you like, particularly if you’re new to SEO, because these keywords are highly competitive. Instead, get guest posts posted on websites that rate these keywords that are important to your client’s brand. With a well-placed backlink in these posts, traffic from the hosting domain’s higher organic traffic will come through your website.
5. Social Proofing Your Site
Favourable reviews of your company build credibility towards your brand. If you have featured on well-known, highly authoritative outlets, you should let your visitors know. Place their logos on your homepage; this way, visitors will see you as having higher authority. Break your paragraphs up and provide clear headings; users don’t want to filter through large chunks of content.