How Might PR and SEO Combine for Effective Results in the Medical Communications Industry?

PR and SEO are no longer separate entities; they now work in tandem. Businesses rely heavily on their online visibility, and public relations is an essential component of increasing brand recognition. In the ever-changing digital healthcare landscape, marketing and networking networks that operate together attract higher conversion.

PR and SEO for medical communication

Health information is one of the most searched topics on the internet – with most traffic going to the top search pages and from hiring a medical communications agency, clients can reap the benefits from enhancing their brand awareness.

Additionally, SEO can help contribute towards this goal too; so how exactly can SEO and PR combine to help achieve effective results in the medical communications industry?…

Continue reading

Why Is PR So Important For Your Business?

The implementation of a successful PR strategy is a very complicated process. PR involves a number of techniques used in other kinds of marketing and this usually confuses many new business owners.

Public relations (PR)

You need to understand the importance of PR before you start coming up with the best strategies to implement.

What does PR entail?

According to FinemanPR.com, “public relations is changing radically and becoming more dynamic.” To understand the importance of PR, you need to figure out what it entails.

However, there is no straight answer to this question because every PR strategy is custom-made to a specific business just like a well-executed marketing plan should be.…

Continue reading

High ROI Public Relations – Alive And Well

public relations marketing strategiesBy now, the predictions for 2010 have faded into the background and, for many, so have those business and personal New Years resolutions and top 10 lists.

So now that February is upon us and new products and technologies are on the horizon, here is a brief synopsis of things to do and avoid that will leverage your PR efforts.   These tips were created with the goal of a high ROI program that will support the sales process and the effectiveness of your company’s overall marketing efforts.…

Continue reading

Tips To Help The Small Business CEO Get PR

public relations marketingA small business owner constantly thinks about trying different forms of marketing to attract new customers. After all, especially in today’s economy, marketing can make all the difference giving you a leg up on the competition. Traditional marketing programs like brochures and direct mail or even social media marketing platforms like Twitter and Facebook can provide a sizeable competitive edge.

But another area of marketing that’s very popular right now is something that we all want for our business, although it can be very challenging to accomplish. Every small business CEO wants good public relations (PR) for his or her company.…

Continue reading