The “Secret” Customer Service Weapon for Small Technology Companies

customer service telephone communicationsTechnology companies are, unfortunately, almost as well known for having poor customer service as they are for their actual products.   Why is that?

Small business expert Anita Campbell cited poor customer service for web apps as one of three key issues that needs to be overcome before cloud apps can become ubiquitous in small businesses.   Shame on us web software companies for allowing an easy-to-fix item like this onto the list!

This truth stings quite sharply, for a couple of reasons:

1.           It’s true

2.           Most cloud app companies are small companies (not large ones)

Crappy customer service is almost expected from large companies – in software, and beyond.  …

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Expanding On The Grapevine Method

communication with consumersThe small business world is collectively holding their breathe in anticipation for what could possibly happen with the health care reform bill.   Till that time comes to pass, it is all about communications.

All business sizes rely on the classic concept of communication. The aim of communicating that a business exists involves television, social media networking, Internet advertising, business websites, and a slew of other methods.   However, the old ways are still the best ways for small businesses.

The power of communicating, via electronic methods, are well-documented to hold new keys to success.   Businesses that have something to offer to the public have taken to the net and expanded mega empires.  …

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