Target The Competition With Better Sales Leads: Here are 4 Must-Dos

When you’re a small or medium-sized business, the competition can seem daunting. They have millions to spend on advertising campaigns and massive sales teams that can reach out to generate more B2B sales leads than you could possibly imagine.

Small business wins sales leads

Don’t be cowed by big business – as an SMB, you may have advantages you haven’t thought of that can help you beat the big companies to the punch, or win over their existing clients. Their clients could be a prime target for your lead campaigns if you develop an effective strategy for winning them over.

Below are the core concepts your lead generation campaign must include to win over new customers.…

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How Your Small Businesses Can Compete With Big Companies

A few years ago, small businesses that tried to compete with big brands found it difficult to keep up. For those business owners, it was an uphill battle they could not win. But today, your business can co-exist profitably with big box stores using these tried and tested approaches:

Customer service is your competitive advantage

Take Your Business Online

If you haven’t done so yet, it’s time that you do. Having a strong online presence is key to your success. Why? Because everyone is online nowadays! Build a professional website and use professional SEO services to help get your website as high up as possible in Google searches.…

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Ways Smaller Businesses Can Run as Efficiently as Larger Companies

While facing tough competition is a part of any business, it can be intimidating when trying to pitch your small business against a corporate giant. In fact, it might seem impossible, especially when you consider that your small business has a limited number of staff and a tight budget, while larger companies can splash the cash and hire staff when needed.

Running efficient small business

However, no matter how small your company, there are a number of ways you can make your business stand out and compete with the biggest corporate companies.

Upgrade Your Technology

One of the best tools that small businesses can utilise is technology, for two major reasons: efficiency and customer reach.…

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5 Online Tactics Small Businesses Must Use To Catch Up With The Big Players

If you run a small business it might feel like a struggle keeping up with the big players in your industry, but these days you have an advantage. It could take a large company months to implement something, whereas you could do it within hours. You have so much opportunities when you don’t have to ask anyone for permission. You’ll want to maximize your chances of success, so let’s look at some of the specific things you should be trying out.

Working on online marketing tactics

Write New Autoresponder Emails

A lot of big companies don’t want to take risks when they’re writing emails, which means they are potentially losing out on millions of dollars.…

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How to Get Paid What You’re Worth

getting paid what your services are worthFew moments are as energizing in your business as sitting across from a potential client in a meeting that is going well. Your presentation came across smoothly, the client is engaged, they’re ready to buy”¦the only thing left is the price.

You quickly calculate a reasonable price in your head. You know that your competition couldn’t come close to your level of quality – and still you keep your prices in par with theirs.

You tell your prospect your price”¦and the conversation chills. They tell you that they were expecting to pay half of that. What should you do?

Discuss your competition

If what you are offering is genuinely better than the competition, don’t be afraid to highlight your competitors’ weaknesses.…

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3 Ways Small Businesses Can Compete With Bigger Names

competing with big businessBeing a small fry in an ocean of much larger fish is certainly not anyone’s idea of fun. And when you’re a small company who’s not only worried about the competition but also trying your best to just stay afloat amidst the strong currents of the business world, you feel overwhelmed and find it hard to cope.

Rather than being a drawback all the time, being small in a world of giants does have its advantages.…

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