Taking your business international opens up a huge number of markets, but also invites some risks. According to Shahram Shirkhani, your small business can have greater success if you adapt to the global marketplace. Even if your local markets fail, your business can prosper in the international market.
Advantages of International Business
You can offer a wider range of products globally than you may be able to offer locally. Even if one or more of your products fail to sell well locally, you can look for new markets where it is in demand. When you are open globally, you won’t need to dump unsold inventory for a loss.…Continue reading