How to Ensure Your Shop Makes a Great First Impression

As a retailer, one of the most important things you have to do is make your customers feel welcomed.

That’s why you have all your staff in pristine matching uniforms and train them to greet every customer with a smile.

Store employee

But it’s not enough.

First impressions matter. Before your customers even enter your premises and come face-to-face with your friendly employees, they’ve already been given all the information about your business they need to know.

From the shop exterior to the window display and interior decorating style, there are plenty of little things that can instantly put them off.

To ensure that’s not the case with your business, here are a few budget-friendly styling tips and finishing touches that are guaranteed to help your shop make a great impression on every customer.…

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Improving the Image of Your Business Through Charity

Cultivating the right appearance of your business requires a bit of insight. In order for you to see continued success in all that you set out to do, it is very important to consider how your company interacts with the public. While there are plenty of organizations out there that offer assistance in regards to public relations, you also might want to think about what you can do on your own to improve the image of your business.

Volunteering

photo credit: SupportPDX / Flickr

Business experts like Eugene Chrinian stress the importance of charity work for businesses of all sizes. By involving yourself and your company with various charities, you are giving yourself the opportunity to make a difference for your business and for the community that exists all around you.…

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Startup Shortcuts: Smart and Cents-able Ways to Make Your Little Business Look Like a Big Player

Starting a new business takes a lot of time: you have to decide between forming a corporation or an LLC, you have to find the right people to employ, and you have to build a website and/or find a brick-and-mortar building to rent or buy. When you first start, it may seem like it’ll take years before you are noticed by anyone.

Appear bigger

Fortunately, there are things that you can do while you’re still growing to make your business look like a real player. If you do a few things correctly, people will start taking notice of you sooner rather than later and you can claim your market share sooner than you might think.…

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4 Ways to Make a Small Business Feel Like a Big Business

Many people dream of owning small businesses. Unfortunately, not all of them realize that small companies often have a hard time competing with larger businesses. Perhaps that isn’t such a serious concern, since you can use these four tips to make a small business feel like a big one.

Hipster workspace

Build a Professional Website

It doesn’t matter whether you own a farm or a travel agency, your company needs a professional website that gives visitors valuable information about your business, products, and services. If you don’t have a website, a lot of consumers will assume that you’ve gone out of business. Despite this, about 60 percent of very small businesses don’t have websites.…

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How your Business Location Effects the Perception of your Business

Think about some of the top tier businesses in the world. Yes, any kind of business – just bring to mind the first few that spring into your head when you think ‘prestige’. You might have thought of Google, or Facebook, or any kind of dot-com company, or perhaps you thought of a financial services business that’s a real heavy hitter. No matter what kind of business you thought of I bet there’s one thing that unites them all: they have a great business address.

Virtual office location

What do I mean by that? Well, a dot-com company is going to reside in Silicon Valley or New York, and the financial company might be in Washington.…

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3 Ways to Make Your Small Business Look More Professional

As a small business, it can be difficult for you to feel like you can compete with larger, more established businesses in your same field. From the money they have to spend to the years they have on you of building their brand and reputation, it can be very discouraging when you have to go up against some of these big dogs. And if you’re not doing everything you can to look as professional as the bigger businesses, you’re not doing yourself any favors either.

Beauty shop business owner

But if you truly have something that your big name competition doesn’t, you deserve to be in the market just as much as they do.…

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Five Ways to Improve your Image as a CEO

As the Chief Executive Officer for your company you’ll probably be involved in a great deal of important affairs and decisions. As well as this you will often have to represent your firm and can essentially be a walking advert for the business. Subsequently, the way you present yourself to both customers and staff alike should automatically command respect and create a strong air of professionalism – otherwise you risk losing this.

Successful CEO

It’s true that a lot this is down to your business knowledge and acumen, but a hugely important aspect is your image. This means the clothes you wear, your transport and even things like the quality of your personal presentations; all of which need to present you in the right way.…

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How to Create a Professional Image for Your Small Business

Small businesses often struggle with their image. After all, you’re trying to captivate customers and earn business while maintaining a very small budget and competing against big businesses with a plethora of resources.

In some cases, small businesses struggle with creating a professional image. They often need to opt for DIY, and if they’re not skilled in that aspect of the business, it can make them appear unprofessional.

Thankfully, your small business no longer has to suffer. Instead, you can create a professional image for your small business by implementing the following tips and tactics.

Business identity

Get a website

In today’s digital world, if you’re not found online, you may look unprofessional.…

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