In initially forming your business, you might have decided to hold off pouring a lot of your time and attention into marketing for the time being. However, this could be a surprisingly costly mistake; in fact, much research you have already carried out could feed directly into your marketing efforts.
You might fear that learning how to market like a master could require extensive time and resources you simply don’t have – but that doesn’t strictly have to be the case if you follow these tips.
Weigh up your competition
Your company’s brand can be instrumental to its marketing success. The brand should effectively summarize what your business is about – but, before you can craft a brand capable of doing this, you should be thoroughly aware of rival companies’ brands, advises Startups.co.uk.…Continue reading