3 Tips for Running a Business Booth at a Community Event

Communities the world over have events almost every week where business owners can set up a booth and showcase their products or services to pedestrians in the area. This can be a great opportunity for you to reach an audience that you otherwise wouldn’t have the ability to come in contact with. Not only will this showcase your products to potential buyers in your area, but it will help spread the word about your company to those whom you frequently associate with. However, if you’ve never taken on this challenge before, it can be a little intimidating.

Trade show booth

photo credit: IAVM WHQ / Flickr

So to help you find success in this marketing avenue, here are three tips for running a business booth at a community even.…

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Social Media Marketing Mistakes Small Businesses Should Avoid

As small business owners begin marketing their company on social media websites like Facebook, Twitter, Instagram, Pinterest and the like, it’s easy to go overboard when attempting to build your fan base and convert them into customers. Sure, social media platforms are powerful, they have hundreds of millions if not billions of potential customers congregating on them, and they’re excellent platforms to build your brand and find loyal customers.

Social media marketing

It’s unfortunate but many companies still make big mistakes with their social media accounts. Since three quarters of the people online use social networking in one form or another, using these accounts wrong could have a negative impact on your business.…

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How to Increase Exposure for Your Small Business

Are you looking to take your small business or start-up to the world? Here are a few expert tips on how to increase exposure for your business:

Gary Vaynerchuk WineLibrary

photo credit: Shopify.com

Optimise Your Website for Local Searches

Many small businesses rely on local customers for their initial success. There are a few exceptions when it comes to ecommerce, but the best clients and customers often end up being those that are based in the area. With that in mind, it’s important to optimise your business website so that it appears in local searches.

Here’s a quick guide to get you started with local SEO.…

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Restructuring Your Business Marketing After an Initial Failure

It’s tough to get a small business up and running. In fact, a majority of small businesses fail. But that doesn’t mean that all hope is gone for you, even after you’ve run into your first failure. In fact, most of the most successful businesses out there aren’t their owner’s first foray into the business world. They could be several down the pipeline from that initial attempt.

Rebuilding and restructuring business

But, you may have to do some fairly radical restructuring with your marketing specifically, if that’s part of what caused the initial issue. And topics to consider when doing that will include dealing with foreclosure and credit repair, resetting social media and branding, still maintaining transparency, writing blog posts about earlier experiences, and making sure you don’t repeat the same mistakes again.…

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The 3 KPIs Every Successful Digital Marketer is Tracking in 2016

If we were to take a poll in small business marketing departments throughout the country, we’d likely discover that very few are effectively and accurately tracking success. Would you count yourself among this cohort? If you aren’t using the right KPIs, then the answer is yes.

Key Performance Indicator (KPI)

Why KPIs Matter

How do you really know if your business is performing well in terms of marketing success? If you’re like many business owners, you probably don’t. Most have very little insight into how different marketing strategies and efforts are doing and whether or not they’re producing positive results.

This is where KPIs – or key performance indicators – come into play.…

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5 Top Tips To Make Your Business Stand Out

Make the effort and step up your game in business. This is what gets you ahead and turns a startup with a good idea into a household brand.

Everyone can push their concept in creative ways and that’s a huge part of grabbing your potential client’s attention. Your billboard ads and website design will all garner clicks and calls.

Interesting cancer centre billboard

But going the extra mile in the five key areas, listed below, will help your business to stand out from your competitors while helping improve your business.

1. Be available at Accessible Locations

You cannot afford to underestimate the power of being accessible to your clients.…

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