Use These 6 Websites to Showcase Your Professional Achievements

Are you getting the notice you deserve for your professional achievements? These days, that’s no sure thing, no matter how well respected you are among the people whose opinions actually matter. Finding new clients, climbing the rungs of that career ladder — it’s not too easy.

LinkedIn on computer screen

You’re not entirely on your own, though. These six websites, user-friendly and all, can help you showcase your professional achievements and take the next step in your career.

1. LinkedIn

Of all the websites on this list, you’re probably most familiar with LinkedIn. Most professionals use LinkedIn, both because it’s a great tool for self-promotion and because, well, everyone else uses it too.…

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5 Tips for Small Business Events & Meetings on A Budget

Small business events and meetings can be great opportunities to expand your network, draw potential customers, and generally promote your name. Let’s look at 5 tips for doing an event or meeting without breaking the bank.

Business networking event and meeting

1. Meeting Management Services Software is Your Friend

If you’re trying to plan events and meetings, you would do well to invest in some good meeting management services software. There are a lot of things to get right with a meeting or an event, and it’s a good idea to be strategic about it—and that’s precisely what meeting management services software can help you with.…

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3 Trade Show Networking Tips for Success

Networking is the single most powerful tool you can use at a trade show. You cannot afford to not have your whole staff networking at all times at the trade show. Spend some time before the show perfecting the finer points of your product or service you are providing.

Networking at trade shows

Make sure that these come off as conversational and not too pushy. Any connection you make at the trade show could be a potential sale now or down the road. If you are personable and likable, even if they don’t purchase from you, they may recommend your services to friends and colleagues.…

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5 Ideas to Promote Your New Business

Promoting a business is like trying to become healthy. A yearly visit to the doctor won’t make you fit, but a daily exercise routine will. The same is true for your company. Rather than just a casual event, marketing is a continuous investment of time and resources to strengthen your network with potential clients, vendors, and other brands. These five points will help you think of new ways to promote your business.

Business promotion

Online promotion

If your business doesn’t have a website yet, you’ll want to step out of the ’90s and contact a web designer as soon as possible. But just having a website isn’t where online promotion stops.…

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3 Ways to Grow Your Small Business By Building Credibility

You already know that a targeted marketing campaign that reaches consumers in your niche is the best way to convert leads. But, attaining growth requires your business to maximize the number of lead conversions available from your finite audience. How you utilize your company’s online presence can make a dramatic impact on those numbers.

Building credibility with online presence

With these 3 easy tips, you can learn to use your online presence more efficiently and gain a wider reach for your business.

Form Relationships with Influencers

?Influencers are people who have clout or respect in your industry, and can give your small business credibility. When your audience associates you with people or brands they already respect, it raises their expectations about your reliability.…

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Creative Ways to Build a B2B Network Online

Networking with other business professionals is one of the fastest ways to grow your business, believe it or not. Not only can you share leads with each other but once you have established a working relationship with your peers, there are a number of other incentives that can be beneficial to the growth of all parties involved. Here are a few creative ways to build a B2B network with the intent of working together to grow your businesses.

Building an online B2B network

Social Media – Social Networking

One of the fastest ways to build a B2B network is to take advantage of social media. There are a number of really powerful social networking sites out there, but perhaps the one designed especially for businesses would be LinkedIn.…

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Beating Networking Nerves

Effective networking is an essential to furthering your career as well as being vital to the success of your business. From building up a strong client base to creating opportunities for new ventures and collaborative projects, good networking skills will help you to make your business grow and thrive in this competitive commercial environment.

Beating Networking Nerves

However, a surprising number of professionals find it difficult to strike up conversation with people they don’t know, and many people admit that they would rather just get on with the job. Fortunately, there are plenty of ways to overcome barriers to networking, so you can relax and reap the rewards of meeting new people in your industry.…

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To Connect With Customers, Invest in Yourself First

Freelancers and consultants are becoming much more the norm by the year for a variety of reasons. More people are taking their careers into their own hands, desiring the flexibility to work when they wish and with clients they covet.

But another form of flexibility shows itself at times that will help propel you from one level to the next. The small business owners who can show a range of talents, from writing copy to choosing good design, are the people who can make the most of their meetings and chats with potential clients.

Within any profession, attending continuing education courses and reading relevant journals and publications will keep someone’s skills fresh and polished.…

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Is It OK To Be Facebook Friends With Your Boss? 5 Steps That Lead You To a Yes

As Michael Scott   from the popular T.V. show “The Office” would say – bosses are getting cooler and cooler. As the connecting, following, and friending age gets going, bosses and their employees are finding more ways to interact. The difference, however, between interacting face to face and interacting through social mediums is the idea that the social networking accounts come home with you, while the office is left behind at 5:00.

As someone who grew up with social media, I know that no matter how private you may set your accounts or how much you may manage those accounts, the unexpected always seems to find its way onto your page.…

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Keeping Your Customers Coming Back For More

Attracting customers is relatively easy, you just need to have a very convincing marketing strategy. The hard part is getting them to come back. If you are running a website (as most of us are), the challenge is to get a steady, if not increasing, number to visit your site everyday.

keeping customers coming back

It is not as easy as it seems, mostly because some people think that there’s no compelling reason to visit your site again. When you check your site statistics, you have a fairly good idea of what attracts your customers but what if you stray a bit from that? Does it mean that you won’t get enough attention?…

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