5 Ideas to Promote Your New Business

Promoting a business is like trying to become healthy. A yearly visit to the doctor won’t make you fit, but a daily exercise routine will. The same is true for your company. Rather than just a casual event, marketing is a continuous investment of time and resources to strengthen your network with potential clients, vendors, and other brands. These five points will help you think of new ways to promote your business.

Business promotion

Online promotion

If your business doesn’t have a website yet, you’ll want to step out of the ’90s and contact a web designer as soon as possible. But just having a website isn’t where online promotion stops.…

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3 Ways to Grow Your Small Business By Building Credibility

You already know that a targeted marketing campaign that reaches consumers in your niche is the best way to convert leads. But, attaining growth requires your business to maximize the number of lead conversions available from your finite audience. How you utilize your company’s online presence can make a dramatic impact on those numbers.

Building credibility with online presence

With these 3 easy tips, you can learn to use your online presence more efficiently and gain a wider reach for your business.

Form Relationships with Influencers

?Influencers are people who have clout or respect in your industry, and can give your small business credibility. When your audience associates you with people or brands they already respect, it raises their expectations about your reliability.…

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Creative Ways to Build a B2B Network Online

Networking with other business professionals is one of the fastest ways to grow your business, believe it or not. Not only can you share leads with each other but once you have established a working relationship with your peers, there are a number of other incentives that can be beneficial to the growth of all parties involved. Here are a few creative ways to build a B2B network with the intent of working together to grow your businesses.

Building an online B2B network

Social Media – Social Networking

One of the fastest ways to build a B2B network is to take advantage of social media. There are a number of really powerful social networking sites out there, but perhaps the one designed especially for businesses would be LinkedIn.…

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Beating Networking Nerves

Effective networking is an essential to furthering your career as well as being vital to the success of your business. From building up a strong client base to creating opportunities for new ventures and collaborative projects, good networking skills will help you to make your business grow and thrive in this competitive commercial environment.

Beating Networking Nerves

However, a surprising number of professionals find it difficult to strike up conversation with people they don’t know, and many people admit that they would rather just get on with the job. Fortunately, there are plenty of ways to overcome barriers to networking, so you can relax and reap the rewards of meeting new people in your industry.…

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To Connect With Customers, Invest in Yourself First

Freelancers and consultants are becoming much more the norm by the year for a variety of reasons. More people are taking their careers into their own hands, desiring the flexibility to work when they wish and with clients they covet.

But another form of flexibility shows itself at times that will help propel you from one level to the next. The small business owners who can show a range of talents, from writing copy to choosing good design, are the people who can make the most of their meetings and chats with potential clients.

Within any profession, attending continuing education courses and reading relevant journals and publications will keep someone’s skills fresh and polished.…

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Is It OK To Be Facebook Friends With Your Boss? 5 Steps That Lead You To a Yes

As Michael Scott   from the popular T.V. show “The Office” would say – bosses are getting cooler and cooler. As the connecting, following, and friending age gets going, bosses and their employees are finding more ways to interact. The difference, however, between interacting face to face and interacting through social mediums is the idea that the social networking accounts come home with you, while the office is left behind at 5:00.

As someone who grew up with social media, I know that no matter how private you may set your accounts or how much you may manage those accounts, the unexpected always seems to find its way onto your page.…

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Keeping Your Customers Coming Back For More

Attracting customers is relatively easy, you just need to have a very convincing marketing strategy. The hard part is getting them to come back. If you are running a website (as most of us are), the challenge is to get a steady, if not increasing, number to visit your site everyday.

keeping customers coming back

It is not as easy as it seems, mostly because some people think that there’s no compelling reason to visit your site again. When you check your site statistics, you have a fairly good idea of what attracts your customers but what if you stray a bit from that? Does it mean that you won’t get enough attention?…

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Running A Business Is A Popularity Contest

Have you ever joined a pageant? If not, have you ever watched one? I’m sure you have. Apart from a contestant’s beauty and brains, people look for personality. A kind of joie de vivre which would entice the audience to vote for them and the judges to like them.

running a business is a popularity contest

Running a small business is a lot like joining a pageant, it is first and foremost a popularity contest if you will. The more people know about you, like what you do and what you offer, the higher likelihood that they would actually do business with you. That’s one of the reasons why social media is a great place to market your brand.…

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Take Your Banker Out to Lunch

Starting a small business means having as many allies as possible and few allies are as important to new business owners as the banker.

build a relationship with your banker

It always pays to be on the good side of the person who has a say over whether or not your emerging business will be extended the loan it needs to get through the initial stages. Well as you might already know, it’s important to be on the good side to anybody that influences your business in any type of way.

Here’s a tip: Take your banker out to lunch and build a relationship with them.

For years, entrepreneurs and company associates have taken clients to lunch as a way to either establish a potential relationship or strengthen a rapport that had already existed.…

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Antisocial Media: The Opposite of Social Media

Engaging with the media in an interactive manner is no longer a “nice to have” – it is a necessity.   But, how much is enough and what are the true consequences of doing “just enough?”   And, what if “just enough” isn’t? More often than not, “just enough” is anti-social, if not anti-business.

antisocial media

Here’s an example of “just enough” thinking:

Client: “Yes, we are even more active on Twitter and LinkedIn. We even post a blog now and again.   We are with the program and making great progress. Let’s move on to talk about upcoming press releases.”

It was another one of THOSE meetings.  …

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