POSTS TAGGED : content creation

Vital Tips for Crafting Effective, Engaging Web Content

It’s not hard to see why web content plays such a large role in many businesses’ digital marketing efforts. Solidly composed content can help drive new traffic to your site and ensure that you’re regarded as an authority on a variety of subjects that pertain to your industry.

Web content creation

photo credit: Artem Podrez / Pexels

Still, not all web content is created equal. While some businesses are able to create winning content with aplomb, others consistently struggle in this regard. So, if your business’s web content could use a jolt of fresh energy, put the following pointers to good use.

Work with an Experienced Web Marketing Company

If web content creation represents uncharted waters for your business, consider enlisting the aid of an experienced web marketing company.…

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3 Tips for Creating More Engaging Content

With the sheer volume of content that’s being added to the Internet on a daily basis, you’ve really got to impress if you want people to pick your content assets out of the crowd. But for many businesses, creating engaging content isn’t something that comes easy. Luckily, with a few tweaks and changes, you can adjust the content you’re already creating to make it appeal to more people on a deeper level.

Creating engaging content

To show you how this can be done, here are three tips for creating more engaging content.

Include More Visuals

When most people think about content creation, their mind first jumps to written content.…

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The Key Elements of Professional Letterheads

A letterhead is simply a piece of stationary that has a pre-printed heading on the page. It features the person’s name, organization name and address. You can have personal letterhead that has your family’s name, address and other contact information, but letterheads are essential in the business world.

Letterhead example

photo credit: Genevieve Luna / Dribbble

Let’s address the key elements of professional letterhead and learn why it is so important.

Why is professional letterhead so important?

Professional letterhead establishes the identity of your company. It is used to show that a letter or bill from your company is official correspondence. It proves that the message contained in the letter is the official one of the firm.…

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5 Actionable Techniques to Improve your Outcomes with Content Marketing

Content marketing has captured a lot of attention these days. It has become one of the most notable digital marketing strategies used nowadays and for good reason.

Content marketing techniques

There are different forms of content that can be published and it costs only a fraction of other marketing methods. In addition, the conversion rates that marketers see through content marketing are six times higher than that of traditional marketing. Therefore, using content marketing has become crucial nowadays. However, the benefits can only be reaped if it is used in the right way. The content you create should be interesting and engaging to give you the results you want.…

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The Advantages of Outsourcing Your Content Writing

Whether or not to outsource certain business functions has always been a topic of discussion amongst business owners. The pros and cons are weighed back and forth, often with no concrete decision for or against it. The key advantage of outsourcing is the ability to remain professional even in areas not directly related to your industry. Content creation, for example, is key to every business, but it is not necessarily relevant to the business’s core functions.

Outsourcing your content creation

The choice to outsource services such as content creation lie in the need to always remain a step ahead and a level above your competitors.…

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Why Every Business Needs to Hire Content Writers

It is not always rosy for businesses that want to edge competition. Well, one of the reasons why this is the case is that while there are many marketing strategies that can be executed, customers nowadays deploy changing attitudes with respect to from places where they get access to quality information about products and services. Business owners must take note that such information is properly packaged to address needs and concerns of buyers.

Content writer

The question is, how do businesses that serve clients well do it differently?

Agreeably, it is fact that today most online businesses own a website. But what makes customers coming for more is the sort of content you publish, be it images or text.…

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How to Come Up with Content Ideas for Your Business’ Blog

Running a business blog can definitely be challenging at times, especially if you’ve completely run out of ideas and have been staring at a blank page for the last hour. However, if you’re reading this, there’s nothing to worry about as you’ve definitely come to the right place.

Business blog content ideas

For business owners who manage their own blogs and can’t afford to pay a team of writers who’ll be able to come up with ideas for them, dealing with a blank mind can be stressful. That’s why we’ve put together some of the best tips and tricks for coming up with great topic ideas for your business blog.…

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Mistakes to Avoid When Creating Online Content

Content marketing is the rage. It’s so talked about the debated these days that even huge brands like Pepsi and Coca-Cola are devoting resources in terms of both time and money to create customized, interesting and sharable content.

content marketing

All that being said, there are some pitfalls when it comes to content marketing. Here’s a few to avoid:

Know your target market

A major SEO company based out of San Diego called Covario is running a workshop titled SEO for Hispanic Markets. Here’s the problem, the word Hispanic is increasingly being thought of as both derogatory and generally, should be avoided. You might be wondering why.…

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