One of the keys to success for every small business is a really smart marketing program that keeps existing customers in the fold and continually incites prospects to join. The program should include the most cost-effective ways to raise brand-awareness, leverage your expertise and share deals.
Although many are still hesitant to move away from snail-mail or the telephone, others are rapidly discovering that email marketing is one of the most effective means of generating sales. Research conducted in 2009 by the Direct Marketing Association (DMA) found that email outperforms all other forms of direct marketing.
If you’re new to email marketing, or want to crank it up a notch, here are three tips to help you build and grow your email marketing list without having to look for additional budget.…Continue reading