Building a Perpetual Marketing Machine

email marketingWhen it comes to online marketing, small businesses are staring at a dilemma. Free online marketing tools like social networks have great potential for reaching new customers, but their actual impact on the bottom line is hard to measure. Meanwhile, established tools like email marketing provide valuable metrics on subscribers, and are more suited for retaining and engaging existing customers than acquiring new ones.

Thankfully, online marketing isn’t a zero-sum game – it’s an aggregate one! Positioning email marketing against social media leaves marketers at a loss because they fail to capitalize on the individual strengths of both these channels. Email marketing gives businesses the ability to build a deeper relationship with customers, while social media helps to reach a broader audience.…

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Email Marketing Tips For A Valentine’s Day Sales Boost

valentine's day email marketing tipsValentine’s Day is rapidly approaching, and whether you personally view it as the most romantic day of the year, filled with love and hope, or an annual ordeal splashed with tacky red and pink décor, there’s no question it can have a positive effect on many small businesses.

One of the best ways to take advantage of this potential bump in profitability is through email marketing. Email is a very effective way to bring highly-tailored messages to specific audiences. And since many people are prone to read into the gifts they receive from a significant or semi-significant other, it gives you an opportunity to use Cupid’s arrows to target your customers and prospects in order to move them to action.…

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How To Engage Consumers This Holiday Season

engaging consumers during the holiday sales seasonAs we prepare for the height of the holiday season, one in which spending is predicted to be lukewarm at best, local businesses can get smart by planning and implementing thoughtful marketing campaigns that provide consumers relief where they need it most: their wallets. With Black Friday quickly approaching, time is of the essence to get a plan in place and begin implementing it.

While it can seem a bit overwhelming, there are plenty of low-cost options to keep a small business fully engaged with its customers and achieve a high return on investment.

To start, it’s smart to get into the heads of customers to glean their holiday shopping plans in order to provide them with what they need.…

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Improving Email Marketing Through Segmentation

email marketing segmentationWith multiple organizations competing for customers’ attention these days, personalization isn’t just smart – it is absolutely necessary. After all, there is nothing more off-putting than being on the receiving end of a marketing email that shows no knowledge of your interests or who you are. True, creating different email messages for different groups is more work, but it’s worth the extra effort when your email messages resonate with your customers.

Every small business can segment their customer base to improve the relevance of their emails. For example:

* A restaurant can email a “˜Kids Eat Free on Tuesdays’ promotion to families who have visited in the past six months

* A sporting goods store can send one email to customers who have recently purchased a bike to let them know of a sale on bike racks and another message to customers who have purchased skis or snowboard equipment to tell them about an “˜End of the Season Winter Clothing Sale’

* A garden center can send out a “˜Planting for Spring’ promotion to home gardeners and another “˜Bulbs Available in Bulk’ promotion to professional landscapers.…

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