Why Email Marketing Tools Are Costing You More Than You Think

As technology and consumer expectations evolve at dizzying rates, now is the time to reboot (or at least re-think) the way you approach your marketing. The email marketing software that may have once worked for you has become yesterday’s legacy tool for small- to medium-sized businesses (SMBs). Today’s SMBs can no longer effectively and efficiently grow the way they once did.

Email marketing tool

Here’s why:

The Price of Limited Reach

Cheap and easy. That’s how email marketing tools promote their value. Dig deeper though, and you’ll quickly find that what you don’t get from them is costing you far more than the monthly subscription fee.…

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5 Effective Email Marketing Best Practices for Small Business

In this always-on, mobile world, consumers receive a constant flood of marketing communications across multiple channels, including email, SMS texting, smart phone apps, social media and now even smart TVs. But email remains among the most efficient and cost-effective ways for a small- to medium-size business to promote itself and generate business.

To get the most out of this important marketing channel, consider these five email best practices:

1. Start with a Great List

The best email campaigns won’t help you sell more if they aren’t targeting enough of the right people. So building your opt-in list is essential. Many small businesses go only as far as including a website opt-in form.…

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5 Benefits of Email Marketing for Small and Medium Enterprises

Digital marketing is said to have leveled the playing field between big players and small and medium enterprises. Of the many facets of online marketing, email marketing is by far the most effective, as it yields best conversion rates across the board. The high ROI, scalability and effectiveness of email marketing are just some of the factors that make it nearly indispensable for business growth.

Email marketing

Here are some other key benefits that make email marketing a must-do for small and medium enterprises.

1. You can get maximum results with minimal effort

Just go back in time a little and revisit those days of offline marketing where enormous money, time and effort was required to make your marketing campaign reach out to the targeted customer group.…

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10 Tips on Building Your Email Marketing List (and Why it Matters)

As digital marketing has evolved we’ve seen more and more companies looking to maximize their audience reach and response through new channels, particularly social media. And while that makes sense – an ever-expanding amount of consumers are spending more and more time on social platforms – at the same time, businesses shouldn’t neglect ‘older’ methods which may still be just as effective, in particular, email.

Email marketing

Why email? In a study published by McKinsey and Company last year, they found that despite the rise of social networks, email “remains a significantly more effective way to acquire customers than social media – nearly 40 times that of Facebook and Twitter combined”.…

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The Multifaceted vs The Veteran: A Comparison of GetResponse and ConstantContact

Email marketing is without a doubt one of the best ways to generate new leads and establish communication with potential customers. Thanks to the multitude of email marketing services available now, doing it is no longer as tedious and limited as it was in the past. You can easily find good web-based services to help you undertake massive email marketing campaigns involving tens of thousands of contacts or subscribers.

GetResponse vs. ConstantContact

The question is: which specific email marketing service should you use? For this discussion, the focus will be on two of the most common services: GetResponse and ConstantContact. Which is better?…

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Email: The Tool No Successful Marketer Can Be Without

The invention of email has undoubtedly changed the way we interact as a society. It makes for far more efficient and consistent communication. “Today, email remains one of the most effective and widely used marketing channels, and it continues to evolve. According to Direct Line Blog, “Like the telephone, email has undergone radical transformations since its inception.”

Checking emails

According to a recent study by email services company SendGrid, people open emails on iPhones, iPads, and Mac computers more than 36 million times per day. This study collected data on approximately 8 billion emails sent by more than 125,000 companies over two 10-day periods in 2013 and 2014.…

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How to Avoid Killing Good Email Design with These Five Campaign Enemies

Email marketing campaigns are a delicate balance of different factors interacting in just the right way to create what is an overall smooth flowing campaign. Because of this, numerous little factors, some of which can even be hard to identify, will influence if your campaign runs smoothly or suddenly fails in some way that causes drops in beneficial metrics.

Good email design tips

In order to minimize this risk, you need a hit list of the most problematic elements that are likely to screw your campaign up, so you can get rid of them in advance.

Luckily, this post is dedicated to giving you a quick and easy to follow “public enemies” list of the worst and most common offenders you’re likely to meet, described as actual characters.…

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Today, Your Email is an Engagement Tool – PointDrive Makes Sure it Stays that Way

Gary Vaynerchuk repeatedly says that marketers need to do their thing in the year we live in. In other words, we need to focus on strategies that work today, not those that worked 10 years ago – or even just 2 years ago. It sounds like obvious advice, doesn’t it? Well, not quite.

Engaging email marketing

The funny thing is, so many of us are still doing what worked 10 years ago: buying lists, cold calling, sending spammy sales emails. These strategies are not nearly as effective as they once were.

You see, 10 years ago, your simple text-only e-mail newsletter would deliver stellar open rates.…

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7 CRITICAL Things Your Business is Missing Out Without Email Marketing

Before the age of the internet, business owners aren’t left with much option when it comes to promoting their products. They are limited to billboards, physical campaigns, radios and TV commercials. Are they effective? Yes. Are they costly? Definitely!

Check emails on a mobile phone

With the advent of technology and the Internet, email marketing has become the main medium for business and product promotion. Digital distribution continues to grow exponentially as more people depend on the Internet for everything they need. But what happens if your business does not utilize email marketing? Here are 7 truly critical things your business is missing out on without email marketing.…

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How To Avoid Brand Resentment In Your Email Marketing Strategy

How To Avoid Brand Resentment In Your Email Marketing Strategy

Email marketing is a necessary component of a marketing strategy, but some customers may view it as a necessary evil instead. Tools such as the ones provided by Vocus can insure that your campaigns are a success. The success of sharing news, products and opportunities with customers can be eclipsed by email burnout or customer resentment of unnecessary emails.

Try these five tips to ensure that your marketing emails reach their recipients and don’t cause resentment.

1. Use technology to build a gap between your company and the customers – From an online purchase to a social share, every action your customers take can be aggregated and analyzed.…

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