How to Win in Retail by Utilizing Shopper and In-store Marketing Strategy (Infographic)

Every retailer in the world works hard to get customers in to their store. Shopper marketing plays a vital role in this area and it focuses on how you need to interact with the customer from the beginning to the end of a transaction. Getting the customer to your store is only half the battle and even when the customer is in your store you still need to tread carefully.

Shopper

Just because they are in your store doesn’t mean the job is complete and you need to make sure you make their stay as pleasurable as possible. For example, when you consider that 70% of shoppers use a mobile device in a store, how vital does good in-store WIFI become?…

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What’s The ROI of your MBA Study? (Infographic)

Statistics show that the average person who has a master’s degree earns about $17,000 more per year than people who hold a bachelor’s degree. Not surprisingly, the prospect of making an extra $170,000 over the next decade convinces a lot of people to enroll in graduate school.

MBA student

Before you go back to school, though, you should think about the return on your investment. After all, you’ll have to spend money on tuition, books, and other materials. A lot of master of business administration (MBA) students find that they don’t have enough time to continue working full-time jobs while they’re enrolled in a graduate program.…

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What are The Benefits of Happy Employees? (Infographic)

All businesses are constantly seeking ways to improve their levels of productivity. After all, with higher levels of productivity come higher profit margins. Fortunately, one of the best ways to improve productivity is by making sure your employees are happy. In fact, with unhappy employees, you can take it to the bank that the entire success of your operation will be greatly hindered.

Happy employees

What unhappy employees can cost companies

Did you know that about 33 percent of business bankruptcies take place due to employee theft? If an employee were to get upset and steal from you, your business could face an unpleasant outcome.…

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5 Benefits of Cloud-Based VoIP (Infographic)

Although many companies have already begun to use the cloud for their everyday business needs, this tool’s capabilities expand far beyond the day-to-day operational processes. By integrating cloud-based VoIP into your firm, IT professionals can spend more time tending to core business technologies instead of having to troubleshoot and maintain phone systems.

Businessman using cloud-based VoIP

Additionally, VoIP phone systems update themselves without hassle, and therefore do not require the attention of on-site employees. This also translates into an integrated emergency plan that companies do not need to worry about.

In addition to easing employees’ workloads in the office, cloud-based systems can break through geographical boundaries by allowing your company’s workforce to access important information wherever they are.…

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6 Types of Toxic CEOs that are Destined for Failure (Infographic)

Being the CEO means that your vision will guide your company, good or bad.  There are CEOs who are visionaries, creating a very personal connection with the products they offer (like Steve Jobs); and there are CEOs whose brash leadership style clashes with other top executives in the company (like Steve Jobs.) The CEO bears the most responsibility for a company’s success or failure.

Toxic CEO

Your job as a CEO is a delicate balancing act between giving the customers what they say they want, giving the customers what they really need, making bold decisions, and holding on to the company’s core values.…

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MBA vs. MSA: Which One is The Best for CEOs? (Infographic)

If the lack of an advanced degree is holding you back from realizing your true potential, maybe it’s time to invest in yourself and your business by enrolling in a graduate program. Depending on your career goals, a Master of Science in Analytics (MSA) or Master of Business Administration (MBA) degree may be just what you need to take your organization to the next level.

Postgraduate student

How a Master of Science in Analytics Education Helps Business Owners

In today’s business climate, technology is constantly changing the way you do business. An MSA degree will help you keep pace with these changes and use the data you collect as quickly as it is obtained.…

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Celebrating the 44th Anniversary of Email

This year, email celebrates its 44th anniversary. Since its creation in 1971, email has gone from being a niche method of communication to something that most Americans use on a daily basis. In honor of email’s 44th year, let’s look back at what the first 44 years have included.

Email history

Email made its official debut in 1971, when computer engineer Ray Tomlinson sent the first electronic mail message, and it was first used by a head of state in 1976 when Queen Elizabeth II sent her first electronic mail message. Two years later, the first electronically delivered advertisement was sent, over a network of government and university computers.…

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5 Ways that Unified Communications Is Changing the Workforce (Infographic)

As business leaders worldwide continue to adapt to increased mobility needs, unified communications is becoming a critical tool in the daily operations of companies in all industries. Cloud-based communication devices not only save money, but they also help to improve workflow efficiency within all areas of a firm.

Cloud unified communications

For starters, UC tools allow IT professionals to spend less time maintaining hardware and more time customizing these new programs to better serve a business. In addition, using a cloud-based VoIP system can save money in the long-run as expensive hardware and landline service transitions into a thing of the past. This move also allows businesses to become scalable, as new lines can be added and dropped at the touch of a button, simplifying billing for both employees and business leaders.…

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How to More Easily Manage Cash Flow for Your Business [INFOGRAPHIC]

Every small business has different needs and operations expectations. Managing accounts payable and accounts receivable is a balancing act that accountants perform on a daily basis. Closely monitoring and managing cash flow can help offset payments to venders and overhead expenses and allow you to focus on developing your business.

Business owners should establish habits that allow them to easily track and manage both accounts payable and receivable. Doing so can help reduce the chance of late fees and allow your business to grow more quickly. Read the infographic below from Citizens Bank for 16 different ways to manage cash flow and keep your business in check.…

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Tips for Small Businesses That Want to Use Automatic Speech Recognition (Infographic)

Automatic speech recognition technology (ASR) and its complementary technology known as IVR (interactive voice response) are both systems you’ve almost certainly used before in a personal or business context.

Apple Siri

These are the technologies that allow machines to interact with humans through audio communication and anybody who’s ever used an automated telephone customer service system, a voice powered text editing program or a smartphone interface like Siri on the iPhone has come into contact with one kind of ASR/IVR software or another.

The possible business applications of these systems are numerous and your company could definitely benefit from using ASR technology in a number of contexts.…

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