Print Marketing: Why it Matters and How to Use it

Large format printing

While champions of the digital era will have us believe print is dying out, you only need to look around you to see that print marketing is still very much alive and well. On any given day, we’re bombarded with billboards, magazines and posters – all pointing us towards a product, service or brand – and whether we realise it or not, these marketing materials influence our buying behaviour.

Today, we’re throwing the spotlight on the print industry. We’ll be looking at everything from high street flyers and business cards to retail window clings and magazines – exploring how and why print still works as an effective marketing strategy.…

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5 Proven Ways to Leverage The Power of Print Marketing

Although the days of the print industry appear to be in jeopardy at the hands of a digital age, the effectiveness and power of physical media is far from gone. While the continuing uprise of the online world has created a marketing platform larger than marketing strategies can keep up with, this country has shown the age of physical promotion isn’t in fear of being at an end.

Woman reading newspaper

Billboards to brochures that draw the eye have been seen supporting businesses worldwide for decades, defining a company’s voice to connect with passers by and prospective buyers alike.

Appeal to your demographic

Considering where your promotions will be and who you are hoping to engage with is the first step toward success in print media.…

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4 Reasons Print is Still Valuable to Small Businesses

There is much debate over whether print marketing is dead or not as some argue that because we have entered the age of the digital, it has made print obsolete.

Print ad

However, there is plenty to suggest print is still extremely important and valuable in today’s business market. Mark Ritson, professor of marketing at Melbourne Business School says marketers are rejecting traditional media ‘at their peril’, and points out that 60 per cent of people still trust print advertisements.

Regardless of debates on the longevity of print, many businesses can still benefit from investing in it now. Especially small businesses and startups.…

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