Some small business owners believe that digital marketing beats print marketing in the modern era. However, 56 percent of customers believe that print marketing is more trustworthy than other avenues of marketing according to Alliance Business Services. The irony here is that in many instances your small business, product or service will only stand out if you use traditional print marketing tactics.
Why print marketing is still valuable
Print marketing is still relevant in 2019 because of its tangibility. You don’t have to use a gadget to access print media, and it has a sense of permanence to it. That sense of permanence that a postage stamp collector would feel with his or her collection.…Continue reading