How to Choose a Reliable SEO Provider

If you’re running a business online, then it’s likely you have a website (rather than just being present on 3rd party platforms). If you don’t have a website, then it’s likely it’s a consideration, and with good reason.

Hiring a SEO specialist

Not only does building a website give your brand a strong online identity, it can also introduce you to customers that wouldn’t be able to visit a bricks and mortar business. It can also be a great stepping stone for those looking to gain a customer base quickly, which is often the case for small businesses.

For a website to be effective, it must be built in the right way.…

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Signs of the Times: Symptoms It’s Time to Seek Professional SEO Help

Many businesses like to take a DIY approach to SEO, and you may be one of them. After all, you can read up on plenty of SEO tips online from all the experts, and many SEO tactics are based on tasks you can do yourself. However, sometimes hiring a professional team can be a very good idea. Here are some of the signs that you may need to invest in outside help.

SEO

Your Ranking Is Falling

If your ranking is falling in the search engines, it’s fair to assume that you are doing something wrong. The problem is that you may not be sure what you are doing wrong.

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The SEO Minefield

I met and sat with an account manager from an online digital marketing company about 3 years ago, discussing how we could drive our business forward through SEO and PPC marketing.

Search engine optimization

After a back and forth discussion of our marketing needs and the services the company could provide, we were presented with a package that looked very similar to the one below:

  • 10 Keywords
  • 20 Backlinks A Month
  • 10 Press Releases
  • 30 Retweets
  • 50 Facebook Shares
  • On Page Optimisation
  • 1 x 500 Word Article
  • Above Article Submitted To 20 Article Directories
  • 20 Directory Listings

£xx.xx

The account manager’s presentation (at the time) was very convincing: he thoroughly explained the benefits of the package, namely higher web rankings in Google and an increase in website traffic and customers.…

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