Many businesses like to take a DIY approach to SEO, and you may be one of them. After all, you can read up on plenty of SEO tips online from all the experts, and many SEO tactics are based on tasks you can do yourself. However, sometimes hiring a professional team can be a very good idea. Here are some of the signs that you may need to invest in outside help.
Your Ranking Is Falling
If your ranking is falling in the search engines, it’s fair to assume that you are doing something wrong. The problem is that you may not be sure what you are doing wrong. Alternatively, you may not be doing anything wrong at all, and instead you are not doing enough of the right things.
There are many benefits of SEO outsourcing to an experienced business, but this is one of the most important. After all, you don’t want to be wasting your time on your SEO if it is not working.
SEO changes all the time. Tactics that were once highly effective can become useless or even harmful in a short space of time. If you are not up to date with all the developments, your SEO could suffer. It is no use assuming that what has been working up until now will still be effective in a few years’ time.
You’ve Been Hit By a Google Penalty
If you get a Google penalty, you’ve almost certainly done something wrong. If you have not done anything wrong yourself, you could have been targeted by a negative SEO campaign. The problem is that you may not know what you are doing wrong or what to do about it.
Many SEO companies help businesses who have experienced problems and received penalties. Often these businesses thought they were doing everything right when they were not, and a skilled SEO firm can set about rectifying the situation.
You Don’t Have Time to Do Everything
Even the more basic SEO tasks that you can probably do yourself, like posting a blog, can take a lot of time. As your business grows and you need to redirect resources to other tasks, you may simply find that you do not have time to focus on all your SEO activities.
At first you may not notice much of a difference in your rankings. But SEO requires constant attention, and over time you may start to realize that things are going downhill.
In addition to doing all of your SEO tasks yourself you also have to stay on top of the changes in the industry. That means reading up on industry blogs, the latest news from Google, and implementing changes in your tactics accordingly. This is where SEO companies specialize. They know exactly what is going on because it is their job to know, so you may want to outsource your SEO and focus your time on other tasks.
You Are Redesigning Your Website
When you redesign your website, this is the perfect time to hire outside help. You want to make sure that your site is in the best possible condition for your ongoing SEO work, and this is where a professional firm can help you out. A well optimized site requires everything to be set up properly from the start, including the design, the coding, the navigation, and more. You can also use this opportunity to plan your tactics for the future, which an SEO firm can help with.
You’re Generating the Wrong Sort of Traffic
It’s easy to think that SEO is all about rankings and traffic, and of course, an increase in traffic is one of the main reasons to work on your SEO. But what if it is the wrong sort of traffic, the sort that does not convert? In this situation, you may need a complete change of tactics.
Often this involves changing the focus of the content you are publishing and the keywords you are focusing on. You may need a complete keyword review to ensure you are focusing on keywords that will generate traffic that converts, and this is something a specialist may be best suited to provide.
Time to Hire in the SEO Experts
If you recognize any of these symptoms, it could be time you hired in the experts. SEO is something most businesses cannot afford to get wrong these days. If you rely on your search traffic to bring in business, it is worth making sure you are doing your SEO properly. So if any of these situations apply to you, it may be time to start looking for a good SEO firm to help you out and make sure you take full advantage of all the benefits professional SEO can bring to your business.
Photo credit: www.manoftaste.de