You read that title right. Of the millions and millions of users on Facebook, a new study by the Ehrenberg-Bass Institute found that almost 99% of Facebook fans do not engage with the brands they follow.
The study recently published by AdAge selected the top 200 Facebook brands to track over the course of six weeks and studied how many likes, shares, comments, tags and posts occurred for each. The result was that only 1.3% of fans actively engage. That number drops even further to only .45% when you remove the new “˜likes’ from fans.
At first glance, this number might catch you a bit off guard; but is this really that much of a surprise?…Continue reading