Local Business – Only 1.3% of Fans Actively Engage on Facebook

Only 1.3% of Local Business Fans Actively Engage on Facebook You read that title right. Of the millions and millions of users on Facebook, a new study by the Ehrenberg-Bass Institute found that almost 99% of Facebook fans do not engage with the brands they follow.

The study recently published by AdAge selected the top 200 Facebook brands to track over the course of six weeks and studied how many likes, shares, comments, tags and posts occurred for each. The result was that only 1.3% of fans actively engage. That number drops even further to only .45% when you remove the new “˜likes’ from fans.

At first glance, this number might catch you a bit off guard; but is this really that much of a surprise?…

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What Improvements Can Your Small Business Make in 2012?

business improvements for the new year 2012

With 2012 right around the corner, your small business is likely hoping the New Year allows you and your employees a fresh start, especially if the return on investment (ROI) for 2011 has been less than stellar.

For those small businesses that struggled this year, there are creative ways to move forward in 2012 and return your company to the black.

Among the things to keep in mind are:

“¢ Review this year – The first and foremost thing to do is to sit down and go over what did and did not work well in 2011. If you have been in business for a short time, did you meet your goals for this year or are you still in the growing process?…

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Why Don’t You Engage Your Customers in Social Media?

In today’s information age, too many small businesses are missing out on a golden opportunity to reach out to both present and potential customers.

engage customers with social media

Simply put, they’re avoiding using social media to attract and engage consumers, therefore dropping the ball when they could be scoring a touchdown.

For those small businesses not exercising their possibilities in social media, they stand the potential of falling behind their competitors and missing out on increased revenue and more.

Social Media No Longer a Fad

When social media first came into play, many people probably looked at it as a fad that would eventually go the way of Beanie Babies, New Coke and other such products that came in with much fanfare.…

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Is It OK To Be Facebook Friends With Your Boss? 5 Steps That Lead You To a Yes

As Michael Scott   from the popular T.V. show “The Office” would say – bosses are getting cooler and cooler. As the connecting, following, and friending age gets going, bosses and their employees are finding more ways to interact. The difference, however, between interacting face to face and interacting through social mediums is the idea that the social networking accounts come home with you, while the office is left behind at 5:00.

As someone who grew up with social media, I know that no matter how private you may set your accounts or how much you may manage those accounts, the unexpected always seems to find its way onto your page.…

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Is Your Social Media Campaign Falling on Deaf Ears?

As with any campaign your business runs, how it is received by customers goes a long way in determining whether or not it will be successful.

In the event you’ve orchestrated a social media campaign and it has fallen on deaf ears for the most part, there is a reason to focus in on as to why that’s the case.

is your social media efforts falling on deaf ears

Presumably, your company’s reasoning for using social media in the first place is more than likely at fault. Before you dump the social media campaign, ask yourself:

  • What was our goal with social media in the first place?
  • Did we put 100 percent behind the plan or was it a half-hearted effort?
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Where Is The ROI In Social Media?

social media ROI

If you run a small business chances are cash is in short supply. Money simply doesn’t flow freely around a small business like it does with a large corporate firm. This means that most investment decisions should yield a high ROI, or you could run the risk of putting your company in danger. It often only takes a few bad investments to put a business in choppy waters, so understanding where the ROI is in social media can prove valuable.

Social Media ROI

The hottest topic these days is social media. Social media is known for it’s unusually high ROI (if you are able to measure it).…

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8 Things You Need To Know About Social Networking

social networking tips

Social networking has taken the business world by storm. From Facebook sharing to tweeting to actually attending seminars and meet-ups, the goal has always been to be more visible. Social networking is more than just having a consistent online presence. Offline interaction is as important as online engagement.

Social networking should not in any way be misconstrued as a replacement for face-to-face interaction. It is a marriage of your business’ on and offline persona. Belonging in communities which foster growth for your business is not only a way to let people know that your business is “out there”, it would also serve as your support group, your security blanket for a very unpredictable and often harsh realities of the business industry.…

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5 Ways To Be A Social Media Authority

Social media is an all – important avenue for all business types since business owners realize its worth. When it was a new trend, not many people thought that it was going to live up to its hype in the world of business but just look at how it evolved from connecting old friends to connecting business contacts.

5 Ways To Be A Social Media Authority

One could not count on their fingers how many gurus, specialists and trend setters there are in the world of social media. So what makes them believable? Why is it that more people take their word rather than anyone else’s? It’s because they have established themselves as the authority in their own niche.…

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Running A Business Is A Popularity Contest

Have you ever joined a pageant? If not, have you ever watched one? I’m sure you have. Apart from a contestant’s beauty and brains, people look for personality. A kind of joie de vivre which would entice the audience to vote for them and the judges to like them.

running a business is a popularity contest

Running a small business is a lot like joining a pageant, it is first and foremost a popularity contest if you will. The more people know about you, like what you do and what you offer, the higher likelihood that they would actually do business with you. That’s one of the reasons why social media is a great place to market your brand.…

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5 Ways To Use Twitter Strategically For Your Business

using twitter for your small businessWhen using social media tools like Twitter to promote your business, it’s important to use them strategically so that you’re not wasting your time.

To take advantage of the below tips, I generally recommend using a 3rd party application such as Seesmic, Hootsuite or Tweetdeck since they offer column based layouts which typically makes it easier to navigate, in addition to features such as scheduling tweets.

1) Use Lists to Keep Track of People That Are Important to Your Mission

If you’re following a lot of people, it can be hard to keep track of who’s who and to make sure you see updates from the people that count.…

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