Technology has certainly changed the way we do things, the way we run our business. We are all constantly on-the-go and instead of doing just one thing at a time, we can now do everything (well, almost everything) at the touch of a button.
In a recent Business Journals study, it is found that small businesses are increasingly relying more on technology, especially the internet, as a critical business tool. Business owners can be addicted to running the business, if you think about it.
According to the same study, 55% of SMB owners are online to be connected to their businesses. That’s why the availability of gadgets such as tablet computers are seen as a boon to business since it provides mobility and accessibility to tech-savvy entrepreneurs.
Social media has grown increasingly important for marketing and business plans. With the use of tablet computers and mobile devices, business owners can continue monitoring their businesses even though they are away on vacation or attending a conference in another state or in another country. We are living in the digital age and the rise of virtualization technology further empowers business owners. It offers efficiency and flexibility on business administration.
The adoption of new tech tools by business owners is increasing. We all thought that laptops and desktops are indispensable for businesses but we have been proven wrong as more people move to the cloud and rely heavily on social media to connect to their businesses wherever they are physically. You could say that offices are now more virtual. One could be in a coffee shop somewhere or at a beach, even on top of a tree and still be able to do business.
It’s more than just signing in to any social network to market your business. Business owners are becoming more focused on technology not only to market their own brand, but also to check out their competition, keep up with news about the industry and research about innovative products they can purchase to help expand their businesses.
No specific gadget or device is indispensable since we can see new offerings nearly every month. What are indispensable for entrepreneurs are the growing resources that are being made available by any gadget which promises mobility and efficiency.
Connecting to our business, to people who patronize our business and even those people who we look to for help in operations is important and it is what drives us, business owners, to be on the lookout for new devices to make our business needs more organized. We are in the midst of a technological revolution and it’s how we do business today.
Understanding how and when customers are engaging with your brand is critical for establishing more meaningful connections with them. Keeping an eye on what information is being passed around the most let’s you know what consumers are looking for, so you can better tailor your messaging strategy. Finding a way to more accurately measure the ROI of social media will help cement its importance in a marketing strategy.