If you are like many other small businesses, then chances are that you don’t have a lot of cash to invest in marketing. However, that is okay because there are many ideas that you can easily implement without having to spend your entire budget. By using the ideas below, you’ll be able to make those marketing dollars stretch further than you ever thought you could.
Social Influencer Marketing
When it comes to social influencer marketing, we are normally referring to the type related to social media marketing which utilizes different mentions and endorsements from specific influencers who have achieved a following and that view them as subject-matter experts. Social influencer marketing works because there is so much trust that has been gained through the followers. Besides that, the recommendations that are obtained act as proof that there are customers that want what is available.
Create Content That Others Will Enjoy
This one shouldn’t even have to be mentioned, but it is still necessary to say how important it is to have content that others will enjoy reading. What would be better is if you are able to write your own content. But if you know that you are not good at writing content, then you would be making a nice investment in a new team member that can provide you with great content for your website. Some example article types include providing tips and listicles.
Develop Content Through Video
We see a lot of valuable content today that is created through video. Not only is video content valuable, but it can be pretty costly to have it done professionally. So the best bet to save some money would be to create an intern video content position and fill it with a local student. This way your small business will have great content created for free.
However, if making video sounds like too much of a hassle, then you can easily create picture slides instead.
Using Reddit as a marketing tool can be a very powerful way to integrate social network. The reason why is because of its audience being comprised of individuals that are tech-savvy so anything that is marketing-related will catch their attention.
For you to be able to take full advantage of Reddit, you need to ensure that the content you share is truly worthy, and make sure that it involves niches that will benefit the most from it as well as their subreddits.
Advertising By Stumble Upon
When you want to have some great advertising that’s well worth the time and money, then having some paid search discovery from Stumble Upon would be perfect for your small business. With paid discovery, it is able to drive traffic directly to you. However, you need to keep in mind to have plenty of photography to tell your business’s story.
As far as price is concerned, Stumble Upon is not expensive as compared to other advertising options. Basically, you are charged per click which starts at ten cents each. Then, if you want to target different groups you would then be charged two cents for each different target. No matter how you look at it, it is way cheaper than the other similar ad offerings from other sources.
In order for you to receive the most out of Stumble Upon, it is best to use target marketing so that you know you’re hitting your target.
Using infographics that are designed specifically for your business can be very powerful. They also make great attention grabbers. They are easy on the eyes and people love to share visual things that they like. This way of marketing is great because you just have to rely on others to spread the word for you.
Reuse Content for a Different Purpose
When it comes to content and keeping it fresh, there’s no better way to do this than by recycling content. When this is done, you can create the content that you currently have and turn it into something new and fresh. Great examples of this include creating an eBook out of several blog posts or create a tutorial out of a webinar. No matter what you create, do not be scared to create something new out of something old.