Do you have a business growth strategy in place? If you don’t you need one and if you do, there is always room for improvement. However, business growth strategies can be difficult if you aren’t familiar with all the tools that are at your disposal.
We’re going to give you several ways that you can improve upon an existing growth strategy. Should you want to grow your business but are lacking any plan to do so, we’ll give you some tools that can help get you started in the right direction.
Keep reading for more information!
Have Every Employee Focus on Sales
Your business isn’t going to grow without sales – that’s a given. However, not all employees are located within the sales department nor are they trained in sales. Here’s the thing, they don’t have to be.
You should absolutely set daily, weekly and monthly goals with your sales team. You can’t, however, forget about the rest of your staff. No matter what role a staff member plays within your company, they can potentially affect sales. It could be as simple as offering a simple hello to visitors or answering a phone that’s been ringing off the hook.
By having customer service-oriented employees, you will have sales-minded employees, even when their job isn’t necessarily to sell your product. You’ll develop repeat business just because your company is a joy to deal with.
In order to keep everyone on the same page and engaged with this idea, you might look into a few team chat apps. This will make it easier to communicate goals and set the standard of what is expected by each person on your team. Also, it is a neat way to communicate without the hassle and formality of emails.
If you happen to use a number of programs to keep track of your data but never really find the end result useful, consider using a data transformation tool. These tools basically can take your data from various programs and convert them into something that is usable in one type of program or another.
By having data that is easy to access and integrate, your team will be able to quickly find what they need, whether the information is from months ago or more recent. Generally, data transformation tools are most useful when you need to have certain information that was created in one type of program available to use in other formats.
Optimize Your Web Content
Between your day-to-day operations, managing your team, and sharing engaging content on social media, it can be easy to forget about your company’s blog. This is one of the last things you want to do because it is one of the easiest ways to generate traffic and possible leads!
When you use search engine optimization, or SEO, to generate interest, you are effectively using inbound marketing tactics. Basically, by having content that is informative with keywords that are strategically used, you are essentially creating free traffic to your site which opens the doors for more sales!
This is due to the fact that the more engagement your site receives and the better it fits certain internet searches, the higher your website will rank on search results. Having your site rank on the first page is imperative to be seen by customers as most of them will never scroll past the first page.
Depending on the size of your business, you may strictly be making calls from your cell phone. You might also have a landline phone in your office. Both of these options can work but are a little outdated and have several drawbacks.
In order to take your communications with customers, manufacturers, and distributors to the next level, Voiceover Internet Protocol (VoIP) calling is the way of the future! VoIP is basically a way to turn almost any device into a phone that can call anyone from anywhere in the world without the hassle of international charges.
There are a number of these types of services available on the market, each offering various features that you may or may not need. For smaller businesses, a very basic VoIP service is probably all you need, however, it’s best to check out at least one VoIP phone service buyer’s guide. These guides will give you a better idea of what services are offered and what your business needs before you decide to commit to something that is far more complicated (and expensive) than you need.
Hold Something Back
You might have a whole line of new products to roll out all at once, but consider waiting before you do so. While placing a ton of new products on the market all at once can be great and generate interest, that interest will be short-lived.
Instead of putting out all of your products at one time, hold a few back in order to release one or two of them per month. This will help keep your customers coming back to your site in anticipation of the newest items you offer.
This also makes it easy to hype up these new products or improvements on existing ones by creating blogs and content describing what’s to come.
Making the Changes
After reading this, you might be a bit overwhelmed at some of these proposals. That is quite alright and normal, even. Instead of getting overwhelmed with the idea of implementing or bettering your business growth strategy, take some time to plan.
Sit down with your team, look at the possible changes you would like to make, figure out how you want to get them done and by when. Doing this will help you make the necessary changes to your business growth strategy without creating too much chaos. Everyone will know what to expect and you will begin to see the positive changes in a matter of time.