Addiction has become such a huge problem in every country on the planet. Whether it is an alcohol or drug addiction, a gambling addiction, or an addiction to sex, reaching out and helping addicts to overcome their demons is more important now than ever. Rehabilitation centers, like every other kind of business, need to employ the right digital marketing strategy to ensure that their potential patients are aware that there is help out there.
These days your business’ website is key to customer outreach and engagement, whether your business is a rehabilitation center or a global corporation. Improving your online presence and increasing website traffic is not an easy task, but to maximize your potential engagement with people who need your help, it is absolutely vital.
To help all the rehabilitation centers do their invaluable work, this article is a guide to digital marketing strategies that every rehab center should implement.
Effective Link Building
Link building is all about linking other pages to your site via the use of hyperlinks to other websites and blogs. Purposeful links are viewed in a good light by search engine spiders and show that your site is highly regarded by others in a similar field, but keep in mind that you have to use appropriate keywords and content for the links. You can get more info on how a qualified SEO engineer can identify the best keywords for your clinic’s links.
As well as relevant keywords, it is also better if your links appear on relevant websites and blogs. For your rehabilitation clinic, this means health blogs or websites with a lot of traffic that are focused on drugs and recovery.
Utilize Keywords in Your Content
Putting yourself into your potential patient’s shoes and trying to brainstorm what terms they might use to search for help can be powerful in expanding the online reach of your clinic. From there, you can look for other related search terms with the help of specialized tools like Google Keyword Planner or Google Analytics.
Once you have a list of relevant terms, it is time to put these keywords into use, particularly in page titles, subheadings, and your general website content. These keywords must be implemented in a fashion that seems natural or they will be negatively perceived by search engine algorithms which will affect your website’s rankings.
Emphasize the Mobile Version of Your Website
Mobile websites have become the main platform used by the majority of web users around the world, so the quality of your mobile site is not something to be taken lightly. Google now uses a website’s mobile version to determine its ranking, and this can be seen in search results, with over half of the pages’ rankings being determined according to mobility.
It is therefore essential to have a user-friendly and easy-to-navigate mobile site, and revisiting it regularly will ensure that it is problem-free. The speed of loading and display on mobile devices is a big factor to consider, so make sure you test everything out before officially launching your clinic’s website.
Pay for Targeted Advertisements
Great content means nothing if you are not able to reach the people who need your help, and while an organic search is an important aspect of marketing, for a rehabilitation clinic, targeted marketing is often more important. One effective way for clinics to target local people who need their help is through using targeted ads on social media. Facebook Ads will enable you to reach out to specific demographics of people in your local area who fall into the categories of being most at risk.
If the majority of your patients tend to be between 18 and 25, then you can set the age limits of your ads between those ages. This will save your clinic money, which you can use in patient care, and also ensure that you are connecting with the people who need you most.
Optimize Meta Descriptions
Meta descriptions that summarize the content of a web page are hidden within HTML tags but are shown beneath the page title in the search engine results to attract traffic to your site. To have a positive effect on your online outreach, you should consider including top keywords in your meta description. Specific information about treatments that your clinic offers can also be included to help visitors figure out whether your clinic fits their needs or not.
To reach out to the people who need your help, it is really important to implement the right marketing strategies. With trackable results provided with the help of technology, relevant adjustments can be made accordingly to make sure that your outreach is working.